Social Media

Social Media is technology, it allows dialogue, interaction and listening, it’s a bit like interacting with friends at a dinner party in your home versus meeting them at a restaurant. They’re both opportunities for interaction, and often the more private locale encourages a deeper level of communication.
The definition of great content is content that’s shared, that’s talked about, that’s passed along, most blogs capitalize on this by welcoming comments (and reading them carefully to see what’s going on with the audience), as well as facilitating social sharing over whatever the flavour-of-the-year site happens to be.

And while networking sites like Twitter and Facebook can be useful places to broaden your audience, they can never be the foundation of an enduring content platform.

Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.

So every initiative you as an entrepreneur create should, at a minimum, track three key social metrics:

Activity

is the amount of outbound activity you or your company brand share, publish and communicate with online users.

Reach

serves as the measure of how large a community you as an entrepreneur or an employee are reaching through your social media activity

Engagement

represents the overall interactions you as entrepreneur or an employee are experiencing in social channels.