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7 Apps that Will Help transform your Sales

7 Apps that Will Help transform your Sales

If you are looking for different ways to ensure that your sales increase, you may need more than just an advertising team. You need to make maximum use of current resources and productivity. You might need a new approach to solve problems that may arise and to keep a closer look at your team’s work. You will also need proper analytics, data, and insights. There are some things that Salesforce cannot do but luckily, there are some apps that will help you get all that is missing.

There are very many apps you can use to help increase your sales but here are the best apps that you need:

  1. Inside View

This app’s main aim is to deliver the right messages at the right time and to the right person. It triggers events and analyzes your social network connections. If your sales force contact base is a bit lacking, Inside view will provide you with updating and import features. It also lets you monitor over 30,000 sources so as to get sales intelligence. Sales intelligence helps you to execute shifts, business mergers and release of new products. Those in your sales team can also look at valuable information from prospects and it lets you track activities from their profiles and also act at the right moment.

  1. Market analytics

This app helps you boost your marketing campaigns and improve the quality of your leads. It easily helps you create landing pages on your website. It also has an in-built lead scoring ability. The system handles lead scoring with a fresh approach and saves effort and time.

  1. Demand tools

Salesforce tools such as Salesforce DX can be time-consuming. This app (https://www.flosum.com/flosums-integration-with-salesforce-dx/) aims to provide you with an improved and more enhanced structure while also automating some tedious admin duties. It also removes duplicates and cleans up standardized data so as to sort it easily.

  1. Cirrus Insight

If you are using Google apps along with Salesforce, cirrus insights will help you integrate sales force with Office 365. You can also track emails and see when and where they have been opened and on which device. Integration is easy and fast. It makes managing effortless.

  1. Conga compose

This app will help take your sales force fields and objects and turn them into documents. It works very well with HTML-based emails and PDF forms to help you create more invoices, proposals, and quotes. It uses existing rules to distribute and craft reports automatically. The most valuable feature has to be its ability to integrate into your existing Salesforce workflow. You can also schedule solutions and use event triggers to increase productivity.

  1. Geopointe mapping Analytics

Many businesses or companies need to unlock customer data and Geopointe provides companies with systems that work in a similar way to Google maps. They help create boundaries and assign territories. This tool also helps improve the productivity of salespeople.

  1. Gravity Forms and WordPress

Gravity forms plugin will move data from your contact forms to your sales force. You may also use the built-in-web-lead system.

 

Author bio
Sujain Thomas is an app developer and business marketer who has worked with flosum.com for 6 years. She uses Salesforce tools to implement ideas and develop apps add-ons.

 


Blog business Learning

10 Tips for Finding a Workplace Dream Team

workplace dream team

In today’s world, working in line with a team of good employees is important if you want to attain success. Good employees will keep your business afloat in a variety of both predicted and unforeseen situations. Simply put, whether you are the CEO, manager, or undisputed company superstar, the future of your company does not depend on you. It’s all about your employees. For most companies, however, finding good employees has become hard and seems to be getting harder all the time. A recent study indicates that 68% of human resource departments report problems filling positions. This has gone up from 50% in 2015. If you can’t find good employees, here are ten tips to help you find a workplace dream team.

1. Use Social Media
Facebook, twitter, and other interactive platforms have not only changed how we do business but have also transformed how companies recruit employees now days. Hiring managers and recruiters are increasingly using social platforms to search for talent. You should also use these platforms to find employees as well. Use social media targeting features to reach people who match the talents, region, and even hobbies that you require.

2. Take Advantage of Recruitment Organizations
In-house recruiters are relying on recruitment agencies to fill vacancies. Recruitment organizations align their support with your goals and help you cut costs that you would otherwise spend on conventional methods of hiring and recruiting candidates. If you are looking for IT professional, for instance, you can partner with IT recruiting agencies to ensure you get exceptional IT experts.

3. Break Geographical Barriers
The world has evolved, and geographical limitations should not stop you from getting the employees you want. Technology lets you connect with people around the world. Use it to look for employees beyond your locality.

4. Use Your Current Team to Find New Talent
Your employees know everything about your company and can give potential candidates a real insight to your business. They understand your company’s values and expectations and will help you bring in people with the necessary experiences and expertise.

5. Figure out What Positions Job Seekers Are Looking For
When posting a job opening, you want to make sure what you post compliments job searchers needs and ambitions. A simple research online and offline will help you know what job searchers want and help you come up with titles and content that match what most job seekers are looking for.

6. Use Mutual Connections
Use your colleagues, former colleagues, and friends to get new talent. Those close to you know more about you and your company and will recommend the right type of candidate who would help you enhance productivity. Use mutual connections to learn more about a candidate. This will not only help you get competent employees but will also influence and motivate employees to live up to their reputation.

7. Use Emails to Hire Candidates
Email communication has become an integral part of the recruitment process, and more recruiters are embracing it. When it comes to emails, job seekers are incredibly responsive and are more likely to pay attention to what you are saying. Use emails to reach the candidates that you need.

8. Contact Previous Candidates
Don’t let the resumes and data of previous candidates collect dust in your desk drawer. Use them. Previous applicants can be turned into a talent gold mine. They know about your company and are interested in working for you. Contact them.

9. Target Your Rivals’ Employees
If you are in an industry where there is stiff competition, poaching for talent can help gain an edge. A recent study reveals that employees who are contracted to work for an organization that competes with a former employer come in with enhanced energy and motivation that translates to increased productivity.

10. Use Paid internships
Investing in paid internships will help you lure the brightest and most talented candidates available on the job market. Internships allow you test the waters and help you identify which of the interns suits your needs and wants.

Final Word – With these tips, you will certainly find a workplace dream team.


Blog business Experiences

Practical Tips to Grow your Small Business without making major changes

Practical Tips to Grow your Small Business without making major changes

Growing your business is a step by step process that certainly does not happen overnight. However with dedication and persistence growth is inevitable. Today, we share 10 practical ideas that you can turn into action steps for the growth of your small business.

USE YOUR EXISTING CUSTOMERS

When you think of growing a business, the first thing that comes to mind is getting new customers or expanding your client base. However your current customers could be the key to your increased sales. All you need to do is to vamp up your customer service strategy with more focus on customer retention and word of mouth marketing. Some simple tips like remembering your customer’s names, responding promptly to customers queries online and listening to your customer’s needs and feedback can help promote customer loyalty and have your current customers bring in new customers.

PARTICIPATE IN TRADE SHOWS AND EXHIBITIONS

As a small business owner, you need to take every opportunity to showcase your business and get your brand out there. What a better way to do this than taking part in trade shows and exhibitions that are relevant to your industry. If you are a fashion startup, find ways to get into popular local fashion shows and fairs. Food startups can make use of food expo’s, and the list goes on. The best thing about trade shows is they draw people who are already interested in your product/service and it’s a great way to get new customers, investors and suppliers.

DIVERSIFY YOUR PRODUCT LINE

Another way to grow your small business is to slowly introduce new products/services related to what you are currently offering. When you start a small business, for example, a bakery, you will have that one product that your customers will love the most hence defining your brand, like cakes. After some time though you can try expanding to other pastries like cookies, bread, maandazi, e.t.c, as long as you maintain the same good quality. This concept can apply to other businesses as well. However, before you venture into new products, it’s important to conduct a market research first so that you may know what your customers needs are exactly.

EXPORTING YOUR PRODUCTS OVERSEAS

It is much easier to have a global market for your product/service now than it was in the past, thanks to tools like social media that have made the world a global village. With a great online marketing strategy and a quality product, you’ll definitely start attracting international buyers who may request to have your product shipped to them. You can start off by shipping to one or two customers as you expand and slowly penetrate other markets. To make it here though, you need a strong online presence since that is where your customers are.

QUICKLY ADAPT TO CHANGE

One thing that will make your startup grow and set you apart, is being able to quickly adapt to changes in the market and within your industry. I’ll use an example of the food industry. There was a time when you only had to go to a physical restaurant to dine. However, the concept of delivery came through and the restaurants that adopted to this quickly gained a whole new client base that had food directly delivered to their homes. Restaurants that didn’t catch up however are not reaping the benefits of the new market. Ensure you are up to date with changes and innovations in your industry.

INVEST IN YOURSELF

As a business owner, you constantly need to diversify your skills and be all rounded. As much as you have a team in place to handle different tasks, you’ll definitely play an oversight role and this requires you to have basic knowledge in most topics like IT, finance, and communications. Make time and take business related courses, further your studies, attend relevant workshops and conferences. All these will translate in making better decisions for your small business and in turn boost your growth.

FOCUS ON ONE SOCIAL MEDIA PLATFORM

Social Media is huge. There are clearly big sites like facebook, twitter and Instagram that have been there for a while but newcomers such as Snapchat are also gaining ground quite fast. However, as a small business, instead of opening accounts on multiple social media platforms, why don’t you conduct some research, find out where your target market is and use the best site to reach them?

EMBRACE LOCAL WEB DIRECTORIES AND S.E.O

Search Engine Optimization is a detailed topic but for this article, my advice is to have your business listed on as many local web directories as possible. Web directories are a great place for your business to be found when someone searches for a product/service you offer on the internet. Examples of local directories you can sign up for are Yellow Pages Kenya, Kenya Business Directory and Kenya Business Listing.

DELEGATE

You cannot possibly handle everything yourself as a business owner. You have to figure out what your personal strength and skills are and delegate the rest of the work to an experienced team of people you trust.

REWARD YOUR TEAM

Most small businesses have quite a small but productive team. This is why it is so important to keep your employees happy and motivated. Some simple ways to do this are giving them bonuses once in a while, having clear communication lines, helping your employees achieve their personal goals and having rewards for outstanding performance.

FINAL WORD: Do not be overwhelmed by all these ideas but pick one or two that are relevant to your business and work with them. Overtime, your business will reap the rewards.


Blog business Experiences Learning

Inspirational: Great Lessons in Failure from 3 Top Kenyan Entrepreneurs

Great Lessons in Failure from 3 Top Kenyan Entrepreneurs

Show me a successful entrepreneur who has never failed not once, but multiple times. Whether its investing all their savings and losing it all before the business even takes off, having extremely harsh competitors who can do anything to keep someone else off their monopolized market or even business partners walking out on you. The list is endless.
If you are in business, or looking to get into business but are too scared to dive into the deep waters, here are 3 successful Kenyan entrepreneurs who have had enormous failures but still made it big.

Tabitha Karanja
Tabitha Karanja

When you think of success, you think Tabitha Karanja. However, the Founder of Keroche Breweries has had to encounter so many challenges that could have completely set her back. Being a woman in a male dominated industry and getting into a business that was already monopolized, her resilience pushed through to make her one of the top entrepreneurs in Africa.
Some of the major challenges she faced were a smear campaign against her drinks that claimed her drinks were unhealthy for consumption. She also had to fight a court battle on tax where she was asked to pay Ksh. 1.2 Billion in 14 days but she fought the case and won. At some point, Keroche Breweries billboards were pulled down upon charges of unethical trade practice; and these are just a few obstacles she faced.
In an interview with Capital FM, she was quoted saying;

The way my challenges came you could never try to think of giving up because if I ever gave up, it meant that I could have hurt a generation, especially my children and anyone trying to come up in business. Then people would have later said… you remember that woman who started a beer business and closed down?

She has gone on to win several awards such as the Business Woman of the year 2014 at the CNBC All Africa Business Leaders Awards, Transformational Business Award 2015 and Entrepreneurial Excellence in Africa Award just to mention a few. She also believes that women have an equal chance as men to succeed in business if they set their mind to it.
Lesson; Don’t be afraid to take risks and walk the path that many seem to avoid.

George Wachiuri
George Wachiuri

George Wachiuri is undoubtedly one of the most successful entrepreneurs in Kenya. The founder of Optiven Limited started his company 18 years ago with savings from his previous jobs. When he first got into real estate, his focus was on providing value added plots to Kenyans. However, it wasn’t easy at first. The first plot he bought worth Ksh. 5 Million ended up being a con and he lost all his savings. Things were not looking great. The huge loss took the company through a great depression and Mr. Wachiuri started applying for jobs in order to make ends meet. He got a job as a lecturer at a local University but his income still wasn’t enough to meet his needs.
In an interview with Business Daily, he was quoted saying,

After the loss I swore that I would never do business again, but I remembered that winners never quit and quitters never win.

He then ventured into property investment afresh having learned from his past failure and went on to make Optiven Limited one of the most successful property investment companies in Kenya.
Optiven has been continuously recognized for its impact to Kenyans and they have won several prestigious awards including coming first in the Kenya Top 100 SME competition and being voted a Super Brand. George was also recognized this year as the Best Entrepreneur at the Diaspora Entertainment Awards and Recognition (D.E.A.R).
Lesson; Do not give up on your dreams even when you fail. Use your failure as a stepping stone and a lesson to do better next time.

Chris Kirubi
Chris Kirubi

Unlike some of us who had a fairly easy childhood, Chris Kirubi grew up in a poor home, he lost his parents at an early age and he had to start work early in order to meet the daily needs of his family. This experience lay a foundation for him to become the successful entrepreneur he is today. However, building his business empire did not come without its fair share of challenges and failures along the way.
One of his notable failures was when he tried to venture into the painting industry. Chris thought that as long as he produced quality paint, his product would sell. At the time, the paint industry was dominated by a few individuals who were also the major distributors and contractors. They were threatened by Kirubi’s new product and in order to stifle his product, no big contractor would buy his paint and there was no one willing to stock his product. The few who took his paint took it on credit with the promise to pay back but they never really paid him. After some time, Kirubi went into huge debt and he was forced to shut down the company.
However, this did not stop him from trying out other business ventures after learning from his past failure. In an interview with Capital FM, he was quoted saying,

All this did not deter me from achieving my vision. It however gave me the strength and power to move on to better things. I became wiser and made sure that every business I invested in thereafter would be a success.

Lesson; Know when to move on when something isn’t working but keep your dream intact.

Final Word;

As an entrepreneur you’ll never be successful if you are unwilling to take risks. Have an open mind, push for the results you want to see and accept that at times, you will fail. However, do not allow your initial failures to define your entrepreneurship journey. More so, a failure may be the motivation you need to move forward.


business Experiences

6 Mistakes New Entrepreneurs make and how to avoid them

photo courtesy of www.freepik.com

Everyone has a business idea that if provided with adequate capital, and everything else they require, they will be well on their path to entrepreneurship. However, there is a big difference between having an idea and executing the idea.
A business idea may sound easy and straightforward but most new entrepreneurs are hit with a rude shock of how tough it is to get a business up and running.

Here are six common mistakes new entrepreneurs make and tips on how to avoid them.
1. The ‘I can do it all attitude’
A new business idea is like a baby, you want to cuddle it, stroke it and protect it from anyone who shows up to critic your idea, give you a list of reasons why your idea won’t work or even explain vividly how it will be impossible for you to implement the idea. These often makes new entrepreneurs shy away from sharing their ideas and involving other people in the potential business.
The feeling of, “Since I came up with the idea, I am best placed to implement it and have it come out exactly how I want it,” takes over more often due to pride or fear that bringing in and listening to others will corrupt your original idea. However, instead of helping, this might slow down your implementation or result in you getting stuck along the way.

TIP – As much as it is not advisable to listen to everyone’s opinion about your business, it is important to seek a mentor preferably one who is successful in the same business you want to venture into. Potential customers are also key as they are the ones who will make or break your business, reach them through a market research strategy such as questionnaires to find out how your product will be embraced in the market. All in all, listen selectively sieving out useful suggestions from those that won’t help the business.

2. Focusing more on the idea and not the execution
Every business startup starts with an idea. Now ideas are great, but your potential customers will not buy an idea neither will investors put their money in an idea that doesn’t have an executable solution. Most new entrepreneurs get stuck at the idea stage. They spend months talking about how great their ideas are, how it’s going to make them lots of money and change their lives forever but they never really take the first step of execution.

TIP – Do you have that genius business idea you have been sitting on? It’s time to begin drafting an execution plan. To start you off, ensure you have a business model with a clear value proposition based on current market dynamics, an innovation that does not necessarily have to be new but should have a unique solution compared to what is currently in the market and a growth model that guarantees a great profit margin in order to attract investors. When you have these, take your first step, whether it’s designing your new website or setting up that first pitch meeting with your first potential investor.

3. Being short sighted with your first profit
Depending on the amount of work and commitment you place in your start up in the initial stages, your business might reward you with a huge profit. However, the decisions you make at this stage are crucial for the long term success of your business. As much as you are justified to treat yourself as a business owner at this stage, making financial choices such as taking a fully paid vacation to Zanzibar or buying your dream car could prove costly for your business.

TIP – Growing a business requires setting short term and long term goals. Both goals should help you achieve your overall vision for your business. Some tips on how to use your first profit wisely are;
• Re-invest back into your business based on your strategies.
• Invest in marketing strategies both traditional methods and digital methods based on your target audience.
• Invest in a more qualified workforce in order to have a productive team.
• Investing in yourself by taking more business courses and learning new skills that will better your business

4. Dwelling too much on failure
When it comes to turning your business idea into a startup, it’s not a matter of if failure will happen but when. Failure is inevitable, whether it’s making a wrong business move that suddenly makes you bankrupt, hiring a rogue contractor that ends up damaging your systems or your business partner walking out on you. Whatever it is, it is bound to happen sooner or later and dwelling too much on it won’t make it any better.

TIP – Rather than having a fear of failure, it is important to prepare and plan for it so as to recover much faster. The good news is that once you overcome a failure in your business and pick up valuable lessons from it, you become stronger, your business benefits from it and you set strategies to prevent the same from happening in future.

5. Trying to maintain your normal lifestyle
Has your life always involved Friday evening dates with friends, watching and following up all Premier league matches or never missing out on all the latest parties and concerts in town? Well, if you have chosen the path of entrepreneurship, you should be ready to make major changes including working longer hours and focusing more energy on your business compared to your social life.

TIP – One thing entrepreneurship does is make you more focused since you now have this new responsibility, extra bills to pay, investors holding you accountable and people looking up to you every month for salaries. For your business to make it through the first years, you need a strong network of friends to support you. Despite the sacrifices you’ll need to make, always think long term.

6. Thinking you have no competitors
Due to the initial excitement of a new business idea, most new entrepreneurs get carried away by their idea and they think they have no direct competitors or their idea is way better than current solutions in the market.
However, the reality is no matter how innovative your idea is, someone else is most likely to come up with a better idea. The competitive business environment in the 21st Century also makes it quite challenging to monopolize a certain market because once people see how great you are doing, they will quickly pick out your weaknesses and come up with a better product/service.

TIP – To be on the safer side, do adequate research on competition before launching your business. Ensure your business has a better value proposition and your business model fills a gap in the market.


Experiences

Memorable Words of the Man who changed the World

mandela

Mandela, the legendary humanitarian leaves behind a legacy of wisdom which mankind will treasure for ages. His philosophy transcends all limitations and envisions a brave new world of equality and oneness of the human race. His path breaking thoughts light up the way for millions across the globe. Team Kuza pays tribute to a visionary…whose presence is immanent… imperishable…