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Author Archives: James Keru

Hi, my name is James Keru. passionate about business & a champion of the entrepreneurial culture. Reach me via the following avenues. Twitter: @JamesKeru Facebook: James Keru
About James Keru

About James Keru

Hi, my name is James Keru. passionate about business & a champion of the entrepreneurial culture. Reach me via the following avenues. Twitter: @JamesKeru Facebook: James Keru

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How To Run A Business Without A Permanent Office And Still Look Professional

working from coffee shop

As a start-up owner, there are many challenges you are likely to encounter and lack of a formal office is definitely one of them. You don’t have enough money to rent out an office in town and neither do you have the “connections” needed to survive in the streets. Your father is not a real estate mogul either. So how do you go about operating your business without appearing like a “briefcase company” in the eyes of your customers? Continue reading


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Here Are The 9 Fastest Moving Consumer Goods In Africa And Some Business Ideas You Can Explore

Africa's FMCGs

As a businessman the most important thing you need to do is understand your market. You cannot purport to be preparing for a great future if you are not familiar with the wants and needs of your target customers. That being said, today we would like to give you a bit of market intelligence regarding the top 9 fastest moving consumer goods in Africa (FMCGs). Continue reading


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Just How Profitable Is The Business Of Importing & Retailing Shoes From Ethiopia?

Ethiopian shoes in Kenya

Ethiopia is known for many things, it is home to some of the world’s best long-distance runners, a fast-growing economy and a vibrant textile industry. Talking about textile, Ethiopia’s leather industry has of late been attracting all manner of international and local shoe manufacturers who have turned the Made In Ethiopia brand into a global phenomenon. Continue reading