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Author Archives: James Keru

Hi, my name is James Keru. passionate about business & a champion of the entrepreneurial culture. Reach me via the following avenues. Twitter: @JamesKeru Facebook: James Keru
About James Keru

About James Keru

Hi, my name is James Keru. passionate about business & a champion of the entrepreneurial culture. Reach me via the following avenues. Twitter: @JamesKeru Facebook: James Keru

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Mali Ngumu! How To Deal With Stubborn Customers In Your Business

Stubborn client

I am sure you have met them – you know, those clients who make you cringe when you see them calling. The ones who criticize everything about your business. The kind that takes forever to pay off their debts. Stubborn customers exists in every business. Today we would like to have a conversation on the best way to deal with such customers without necessarily putting your reputation at stake. Continue reading


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Is Cricket Farming The New Agri-Business Goldmine?

Cricket farming in Kenya

Much has been said about cricket farming. Some have even christened it “the game-changer” in Kenya’s food and agriculture sector. Media platforms are awash with success stories of farmers who “discovered gold” by rearing a handful of these orthopterous insects. But is this just another one of those over-hyped business ideas that end up dissapointing investors? Or are there opportunities to be explored at this stage? We take a closer look at the concept of cricket agri-business; the opportunities and challenges it poses. Continue reading


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Just How Profitable Is LPG Cooking Gas Retail Business? Read The Details

LPG Gas

With rapid urbanization taking place in most parts of Kenya, more and more people are switching to using LPG Gas for cooking. Cooking gas is cleaner and more convenient as compared to using charcoal or kerosene. That’s why the idea of starting an LPG retail business is not only a timely one; but also an environmentally conscious one. Let’s dive into the details on how you can implement this low-cost business idea (and how much you can potentially make). Continue reading


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Just How Viable Is Sorghum Farming As An Investment? Here Are The Facts & Figures

Sorghum Farming

Sorghum is the fifth most important grain crop after maize, wheat, rice and barley and when it comes to marketability this crop can surely provide an out-of-the-box plan for savvy investors. The crop performs well in most parts of Kenya with best returns being recorded in semi-arid areas like Mwingi and warmer areas like Siaya. Perhaps the best thing with sorghum is that it has a ready market and it only takes four months to mature. But just how profitable is it as an investment? We explore. Continue reading