Dhania is a popular spice in Kenya commonly used in stews and kachumbari. Universally known as coriander, dhania is loved because of its pleasant aroma and the delicious flavor that it adds to food.

Getting into dhania farming is a profitable venture due to its high demand both locally and internationally. A report by Farm Biz Africa stated that the international demand for dhania and similar herbs has gone up by 40% with farmers gaining more revenues of up to 25% compared to traditional crops. If you are interested in making money out of dhania farming, here is what you need to know:

STEP 1: GETTING SEEDS AND LAND PREPARATION

You can get quality dhania seeds from Kenya Seed Company, Simlaw Seeds, Kenya Highlands Seed Co. Ltd and other seed companies for Ksh. 1000.
After tilling land, plant coriander seeds in drills 30cm apart at a sowing depth of 2.5cm – 3.5cm. You should expect germination to take place 10 days after sowing.

STEP 2: MAINTENANCE

To control weeds, thin the plants when they get to 7-15cm.
Dhania also requires regular watering as the plant responds well to even distribution of moisture. Also ensure the soil is rich in manure. If not, apply well decomposed organic manure regularly.
Some of the challenges you’ll face are attacks from pests like aphids and diseases like bacterial leaf spot, soft rot and powdery mildew. However, these are easily controlled through maintaining field hygiene, crop rotation, seed dressing and using disease free seeds. Spraying with pesticides and fungicides is not recommended unless it is necessary.

STEP 3: HARVESTING

Dhania matures for harvesting within 4-6 weeks after planting. Start by harvesting the largest ones first to allow the smaller plants to grow. It is advisable to harvest dhania immediately the leaves are ripe for harvesting lest they get feathery and turn yellow.
For storage, soak the roots of the harvested dhania in water to keep them fresh.

harvested dhania

INVESTMENT

For an acre plot of land, dhania seeds will cost you Ksh. 1000 in order to obtain maximum yield. Dhania is a fairly easy crop to maintain and you do not need to spend so much on labor. You can expect to make a profit of Ksh. 30,000-35,000 monthly.

FINAL WORD

Dhania farming is a great side hustle if you wish to make extra cash. Planting dhania is also profitable, given it is not a labor intensive crop and does not require a lot of maintenance. Dhania also has ready market both locally and internationally. Coupled with the fact that dhania doesn’t take too long to mature, that makes it is an attractive hustle to venture into.

Starting your own business isn’t for the faint of heart. It’s stressful and pretty much demands your complete focus. On the plus side, it can also be a fulfilling experience professionally and personally.

Do a self-inventory:  Not everyone has what it takes to start a company. That’s not to say that your idea is not brilliant. It just means that you may not have the personality traits to handle launching a company of your own. Before investing any time or resources, evaluate yourself and see if you have some the typical traits of an entrepreneur. Are you motivated, able to adapt and confident? Are you resilient? Do you have personal integrity?

Develop an idea:  Don’t just start a business because something is in vogue and you think commercializing it will make money. Develop a business concept that you’re passionate about related to something that you have experience with. From there, come up with a product or service that you believe can enhance the people’s lives.

Test the plausibility: Once you’ve settled on an idea, figure out how you can make it become a reality. Is the product or service something that people want or need? Can you make a profit selling it? Does the product work?

Write a business plan:  A solid business plan will guide you going forward. It’s also needed for presenting your idea to potential investors. Your business plan should include a mission statement, a company summary, an executive summary, a service or product offerings, a description of a target market, financial projections and the cost of the operation.

Identify your market:  Even though you may have detected some interest in your business, you need to do more homework. Assess the market, targeting the customers most likely to make a purchase. Perform a competitive assessment.

Determine the costs: Do additional research and find out the standard cost factors within this industry. Not only will this help you manage your business more effectively, investors will want to know this.

Establish a budget:  Once you determine how much money you’ll have to work with, figure out how much it will take to develop your product or service and create a marketing plan.

Find the right investors:  You’re going to need some sort of funding to start off, whether from your savings, credit cards, loans, grants or venture capitalists. Find an investor who shares your passion, someone you believe you can work with.

Listen to investors: Whether you like it, investors do have a say in your company. And you need to listen to their advice or suggestion. But that doesn’t mean you have to do what they tell you.

Set up a great support system:  You’re going to be investing a lot of time and resources into your new business venture. Be certain that your family is on board. They must be aware that this process will be challenging financially and emotionally.

Determine the legal structure:  Settle on which form of ownership is best for you: a sole proprietorship, a partnership, a limited liability company, a corporation, an S corporation, a nonprofit or a cooperative.
Select a business name:  Decide on a name that best suits your business. Then check to see if the domain name is available online, as well as if it’s free to use in your county, state and in the country.

Register your business name:  If your proposed business name is available, register it with the government, have it trademarked and secure a domain name.
Take advantage of free resources: to enhance your business skills, numerous free resources can offer advice, training and assistance.e.g kuza biashara, mara mentor #askkirubi etc.

Determine tax obligations: Now it’s time to wrestle with the tax obligations.

Secure permits and licenses: Ensure you begin the application process for permits and licences early enough since some of these processes take quite some time.

Buy insurance:  Make sure that you arrange for the proper insurance for your business. This will vary according to the type of business. If you’re working from home be sure that your homeowner’s insurance covers theft or damage to business assets, as well as liability for any business- related injuries.

Set up the accounts books:  Figure out if you’re using a cash or accrual system, determine the fiscal year for the business and set up a recordkeeping system.

Choose a business location: Select a location that best fits the needs of your business, one that offers an opportunity for growth, the right level of competition and proximity to suppliers. It should also be accessible to customers.

Don’t worry about an office: If you’re not making any revenue, then don’t concern yourself with an office or warehouse just yet.

A patent can wait: Patents can cost thousands of dollars. Wait to pursue this route until you have a few customers paying the bills. A patent is less useful if you can’t enforce it or have the money to see it through.

Be flexible: Chances are that your original idea will have to be modified. Being able to pivot and adapt to create what customers want will determine if your business will fail or succeed.

Share your ideas with friends and family: Your nearest and dearest will most likely be the most honest with you about your business. Don’t hesitate to seek their advice and suggestions.

Ignore the naysayers: At the same time, there’s a difference between constructive criticism and someone’s quick jab projecting that your business will fail. Always ignore them.

Don’t become angry: If your idea is rejected by customers or investors, don’t just succumb to anger. Find out what they didn’t like, make adjustments and go back to them when you’ve made the changes. There’s the possibility that the timing was wrong as well.

Deliver the product or service fast: Your business is a work in progress and if you launch your product or service quickly, you will be able to build a community of customers who can provide valuable feedback that can help you improve the offerings.

Offer new products or services: If you already have customers, be sure to hold on to them by providing new products or services.

Be patient: Always keep in mind that success won’t happen overnight. It’s going to take some time before you make a profit.

Over deliver at first: Once you land a new client, be sure to go above and beyond the call of duty for at least the first month. You’ll have this customer hooked from then on.

Blog all the time: Don’t be ashamed to share both your triumphs and struggles. Customers will enjoy your honesty.

Avoid fights with partners: If you have disagreements with partners, then sever ties as soon as possible. In-house bickering will prevent you from focusing on growing the business.

Don’t worry about dilution: So an investor has required a stake in the company. Recognize the fact that eventually at one point or another you’ll have to give up some control of the business. Accept it and move on.

Hire a copywriter/secretary:  Unless you’re an excellent writer, hire a copywriter to compose emails for highly targeted customers. A copywriter will also prove handy for press releases and other pieces to spread brand awareness or provide business updates.

Prepare for meetings: When preparing for a meeting with a client, read up on everything that’s available, steeping yourself in information about the industry, that firm’s employees and its competition.

Don’t fear the competition: Don’t bad-mouth the competition when talking to investors or customers. There’s no need to become an object of pity. In fact, talking in this manner might even point customers to a competitor who may offer a product or service that you don’t. Remember, when competition exists, there’s a market for your business. Use that knowledge as inspiration to outperform a rival.

Benefit from word-of-mouth: Nothing beats some good old-fashioned word-of-mouth marketing. Let friends, family members and influencers in your field spread the word about your product or service.
Network: Don’t be afraid to get out there and show your face to the public, whether at a conference or just being out and about with friend on a Friday night. But try to stay local because travel can dwindle your budget.

Provide outstanding customer service: Interacting with people is a big part of the job. Your business may gain new customers because you made them feel important.

 Be sure your website functions: Potential customers want to know as much about your business as possible and they should be able to quickly access that kind of information on your website.
Don’t be overly concerned by the economy: Some of the best businesses have launched during a recession.

Make sure clients pay their bills on time: Always be certain to receive payment for your products or services. Instead of being taken advantage of, establish a time frame for payment. It also wouldn’t hurt to accept credit cards and have an online payment system set up.

Find the right employees: Hire the right people for the job. Even though it’s your business, you won’t be skilled at every task, which is why you need qualified people to complete the work.

Assign responsibilities: Delegate attainable tasks to employees. This is all about effective management.
Know that honesty is the best policy: If any issues with employees emerge, be sure that they are addressed. No one enjoys being talked about behind their back.

Remember that opposites attract: Hire people with skills and personalities that are the opposite to yours. They’ll challenge you and will bring different skills and talents to the business that you don’t.

Say goodbye to your social life: You’re going to spend a lot of time devoted to the business. Even if you plan a night out, you may leave early because a light bulb just went off. Hopefully those closest in your life will understand.

Recognize that you’ll be the final person to be paid: As the CEO, you’re the last to collect a cheque. That’s just how it works until there’s adequate revenue.

Arrive at a useful definition of success: Just because your business hasn’t made you a millionaire (yet) doesn’t mean that your enterprise is a failure. If you’re able to make some sort of profit doing something that you’re passionate about, isn’t that a success story?

Realize when it’s time to move on:  Failure is inevitable. If things aren’t working out and you’ve done all you can, then put aside your pride and close up shop. Something like this is not easy to accept. But it’s for the best.

Don’t just rely on the advice of others: Despite my offering up all of these tips for you, perhaps the most important piece of advice is something learned the hard way: While many people may offer a startup assistance, recognize that in the end you’re the person running the show and the one responsible for the company’s success and failure. If you understand what worked and what didn’t, you’ll burnish the skills and knowledge to run your business.