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Today, people are publishing original content on their website on a regular basis to attract visitors but still, there are businesses that are not being benefitted at all.
Why is that? Let’s find out:
No Subscription Facility
So, someone finds a very interesting article on your website or blog. He or she goes through it and forgets that you exist. Why? This is because you haven’t given the reader the option to subscribe for your future posts. No one will keep coming back on their own accord to check their updates; people are just too busy. You may have numerous followers on Facebook and Twitter but without subscriptions you won’t be able to keep a track!
Miscommunication Between Content Creators
Some businesses have different content creators for emails, articles, SEO, and social media. These content creators don’t generally communicate or work together. As a result all the content is mismatched or confusing or doesn’t even make sense after a point of time. There is also the problem of content duplication. All content creators must come together at least once a week to devise a plan and go ahead with it.
Traditional Marketers are Asked to Produce Content
Back in time when traditional marketing was popular, content barely had any role to play. How can you ask those skilled at traditional marketing to produce content for you, then? Instead, you should go for publishers or those, who are experienced writers so that they know how to come up with interesting, informative, and engaging content for your website or blog. Only then will the content help generate revenues.
Sales Members are Not Included
Internal marketing is much more important than external marketing. Your sales team should be included in the launch of content marketing programs. All your employees should be aware of what is going on so that they can help you in any and every possible way by submitting content on various social media channels.
If you can avoid these four content marketing mistakes you will be able to use it to boost your revenues for sure.
Content marketing is vital but it is easy to commit mistakes. Some people don’t offer subscription while others fail because of miscommunication between writers. Avoid such mistakes so that content marketing works for you.
Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net