Your website is also known as your virtual brand or online storefront, and it speaks to the world about your company. Before you get overwhelmed by the excitement of getting your business on the internet or redesigning your current website, you need to be aware of certain essential things that will ensure that your website gives you return on investment (ROI).
If you are serious about getting financial returns from your site, then you should understand these fundamental aspects before you spend thousands of shillings on hiring a web developer to develop a website.
Understand that your website is a marketing tool
With the popularity of the internet, people find almost everything online. Therefore, you need to have a plan for your company’s website before you code it. You need to find out who you will attract to your websites, what you will tell them, and what you want the visitors to do once they visit your site.
You may want them to call you, find out where your company is located or find more information about your company. One of the most important things you have to do is set a goal for your website. For instance, if your goal is to get visitors to call you, you should ensure that the web developer makes your phone number visible on your website. You should ensure that all your top goals are reachable from your site’s homepage.
Define the audience for your website
You need to know who will visit your website. It could be your current clients, new people, or people who know about your brand. Also, you should define where you want your website’s visitors to come from so that you determine the appropriate way of presenting your content on the site.
For instance, if you want current customers to visit your site, you can use familiar terminologies such as marketing names of products or services. The existing customer already understands the vocabularies you use because they have heard it before, but a new visitor might not understand the terminologies unless you add extra words that expound on them.
Define the needs of your customers
You need to be clear on why people are visiting your website. You should understand what they want to get from your website. When you understand why visitors visit your website, you will be in a position to speak to them in the language of their needs. For instance, if you are a plumbing company and your visitors want to get tips on how to maintain their plumbing systems, you ought to have an appealing first introduction that asks them if they want to avoid plumbing emergencies.
Figure out the underlying architecture of your website
It sounds complicated, but it is a simple task. You need to lay out the menu structure of your website. Each page on the website needs to have a purpose and a hierarchical order. Notably, good website architecture is the foundation of proper search optimization (SEO). A good architecture design will enable your visitors to navigate through your site quickly. You should have the blueprint of the website in writing to allow the developer and graphic designer to comprehend your needs and ensure that the website meets the requirements.
Designing or redoing websites is a massive investment that will pay off with time if carried out in the right way. You should make sure that you carry out detailed research so that you are a knowledgeable buyer to get the best ROI on your digital marketing strategy. Besides, the web developer and designer you hire to redesign or develop your website should be qualified and experienced.
Author: Sia Hasan