Top 3 Small Business Trends in Kenya 2015

Myths about entrepreneurship in Kenya
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In 2015, you have an opportunity to take some risks, change how you market and sell, as well as define your market niche. Based on the observations we’ve made in the previous years, here are our predictions for ideas and trends that will shape the local markets in 2015.

The idea is to give you a clue of where the grass is likely to be greener for investors (big and small) this year.
Top 3 Small Business Trends in Kenya 2015
Trend #3: Growing Market for ICT Industry
There are a wide range of ICT initiatives and projects ongoing in Kenya including, content creation, business process outsourcing and information security initiatives. Also, in line with the Vision 2030, the Government of Kenya aims to set up several technology parks in the country.
Whichever way you look at it, the future is bright for those who align their business ideas with the ICT industry school of thought.
How a small investor can capitalize on ICT bubble
You can invest in a small website and start an online shop which you’ll use to market your merchandise. We have written a detailed article about starting an online shop >>here<<.
Besides that, if you have a high risk appetite you can venture into the world of online forex trading. Alternatively, you can set-up your article writing business and start looking for clients on freelance websites such as and
Even better, you can start a consultancy firm on pressing ICT issues such as: Social Media Consultancy, Cyber Security Consultancy, Internet Marketing Consultancy etc. Best thing most ICT businesses is that you can start investing with as little as Ksh10,000 seed capital.
Trend #2: Booming Agri-business Industry
Agri-business is no longer a poor man’s job. Currently, this sector contributes between 24% and 27% of our GDP per year. As the country struggles to establish itself as a food secure destination, a lot of opportunities are opening up.
How a small investor can capitalize on Agri-Business bubble
Of course, as a small business owner you cannot afford to hire or lease massive acres of land. But at least you can afford to buy or at least hire a small 50×100 plot near a busy town like Nairobi, Nyeri, Eldoret, Nakuru, Kisumu, Mwea etc.
With this small piece of land you can engage in activities like: poultry farming, rabbit farming, tomato farming, bee keeping, onion farming or even capsicum farming. You don’t much capital to start any of the above-mentioned projects, in fact with as little as Ksh30,000 you can set up something.
Trend #1: Ever-Lucrative Real Estate Industry
According to the latest Hass Property Index, land prices in Nairobi City have grown by more than 535% since 2007, with values expected to continue rising. Clearly, the real estate industry in Nairobi has continued to perform better than all other industries considering its high return on investment.
How a small investor can capitalize on real estate bubble
One can start small by investing in small pieces of land in areas surrounding the city. You can buy such land, then wait for the area to grow and develop and then sell it a few years later at 10 times the initial price you bought it for.
Currently land prices are in the range of Ksh100,000 – Ksh1,000,000 in surrounding areas. In a few years to come, the same land will be selling in the range of Ksh1,000,000 – Ksh10,000,000.
Examples of places where small-scale real estate investor can buy land for speculation purposes include:
*Around proposed Konza City
*In Isinya area
*Along Magadi Road
*Along Kangundo Road
*Along the Lapset Corridor
*Places near Turkana Oil wells
*Isiolo town
*Nanyuki area
Final word
Small business opportunities are everywhere but the problem is that most people don’t seem to notice them.
In this brief article we have learnt that you can join the booming real estate industry with as little as Ksh100,000, start a farm with as little as Ksh30,000 or even engage in IT business with as little as Ksh10,000 seed capital.
Well, those are the top 3 small business trends in Kenya 2015, tell us what you think about them on the comment box below.

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