Social media is the most affordable marketing tool and if used correctly could have a positive effect on your business. Here are our top 8 tips to social media engagement that you should know.
1. Don’t talk just about your brand.
People appreciate when they can learn something by visiting your page instead of being told to buy your product all the time.
2. Participate in questions and answer sessions.
Actively participate in answering any questions that come up. Do your research and give correct information in terms of metrics, statistics etc.
3. Share only relevant content.
There are too many jokes and memes out there already no need to add your page to that list. Tailor your content specifically for your audience.
4. Engage your followers
Create a conversation and actively participate, do not check out in the middle of the conversation leaving your followers to carry on with the conversation on their own.
5. Personalise your response
Address each user who mentioned you by their name. There is always that feeling of joy from being acknowledged
6. Show your feelings
Make use of emojis, images, Gifs etc. in your posts to liven up responses and show users your message tone.
7. Post frequently
Just like any other relationship, there needs to be constant communication for it to thrive, your followers need to know that you are consistent and always there to respond to their questions and comments.
8. Add hashtags to your posts
This will make them more interesting and easy to be found during searches