You have an active and intelligent imagination and you have a steady stream of ideas. Most of the time you come up with viable business ideas, but you rarely manage to put those ideas to practical use.
You are not alone. Many small business owners go through what you are going through – sometimes due to lack of information. We have written extensive articles that will inspire you to keep on trying.
In today’s article we talk about some tenets that can help you turn your imaginative ideas to reality.
#1: Invention requires passion
It is passion that motivates us to persist and persevere. It is your immense enthusiasm which will be able to convince not only others but yourself too about the worthiness of the idea.
There is a lot of hard work to do before an idea reaches the point where the prospective customers realize that it is exactly what they have been looking for. If you are really passionate about your new business idea, it will be within your power to embrace the flaws in the idea and find workable solutions for them.
Flaws should be seen not as red lights but as starting points for revisions.
#2: Optimism and Self-talk is Key
You need to overcome this pessimism by developing the brain’s optimistic side by employing the technique of ‘self-talk’.
This involves actively disputing the pessimistic assessments of the idea. You know most of the time you’ll come across people who tell you that your idea won’t work. Others will give you some scary stories that will shake your optimism.
But at the end of the day, you need to sit down alone and reflect. Have some bit of self-talk and ask yourself “How do I feel about pursuing this idea”…after that make up your mind whether to exploit it.
Press on.
#3: Begin to Question Everything
As soon as you discover that your idea is somehow not working, and this realization can come at any point, you need to look at all the negatives and potential challenges. If problems are uncovered and solved in the beginning itself, there will be fewer hurdles to cross along the path to success.
Questioning one’s pet idea can be frustrating, but objectivity is necessary. This will eliminate or lessen the myriad issues, which have to be tackled later, like structural flaws and marketing problems.
#4: Trial and Error Helps in the Long Run
You may think that doing a thing once, failing – and doing it all over again is tiresome. Going one more round with the idea, making one more prototype, writing one more description, slogan or marketing message, this may seem to be endless.
Your creativity would feel that it has hit rock bottom. This is where persistence comes in. You have to sit down and complete what needs to be done. Just push through the resistance.
Entrepreneurial Learning
There is no magic answer, when the creative idea does not seem to take off. There are multiple ways to tweak an idea to make it better. The path you chose to settle on should depend on your purpose, your audience and your expectations. Be open to criticism and when you find flaws, overcome them with persistence.
