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Business needs customers in order to thrive, and allocating a budget for marketing is very important in order to achieve this. However, for new entrepreneurs who have been overwhelmed with all the expenses associated in putting up a business, a budget for marketing is something that is often overlooked and forgotten. Thankfully, there are free marketing tools that businessmen can take advantage of. Here’s a list of applications and tools that can help you call attention to your business for free.

(1) Hootsuite

Having consistent social media presence is one very effective and important way in order to market your business. By being available across several social media platforms such as Facebook, Instagram, and Twitter among many others, you will have the opportunity to grow your brand. However, managing several social media accounts can be daunting, and one might have the tendency to neglect other platforms. To make sure that your presence is consistent across all your social media accounts, using a social media manager such as Hootsuite will make things easier for you. You can easily plan your campaigns and schedule your posts, engage with customers and make your presence felt, analyze statistics to help you plan better for your campaigns, and gather feedback about your brand and your competition.

(2) Mailchimp

Maximize your chances at getting the word out about your business by employing a better email marketing strategy that can be developed by using Mailchimp. This tool will help you improve the way you write emails and present products while doing away with manual processes that can only eat up your time energy. Mailchimp has wonderful automation features that help you send the right email to the right people. Mailchimp also works seamlessly with other tools and applications such as Shopify, Facebook, Twitter and Salesforce.

(3) Canva

Grab the attention of potential customers by sending out awesome visual content designed with the help of Canva. The app gives you access to hundreds of templates, fonts, images and other artistic elements that could make posters, infographic, or social media posts pop out. You can preset your brand’s colors, logos, and fonts to make just about anything with just a few clicks: business cards, menus, brochures, flyers, letterheads, newsletters and media kits among a host of items that you might need to present a consistent and recognizable image of your brand.

(4) Shopify free logo maker

In the first few stages of building your brand, you have to decide and to establish your company’s identity. Once you already know exactly what your business stands for, it is time to make a logo that would symbolize and represent your business. Use Shopify’s logo maker, and with just a few clicks and tweaks you will be able to come up with a personalized logo despite having zero experience in this area.

(5) SurveyMonkey

Gather information, data and feedback helpful in assessing the status of your brand with the help of SurveyMonkey. This app will allow you to ask the right questions, gather relevant answers, examine the results and analyze its implications to your business in order to further streamline your marketing strategy. Now you can get to know your target audience better, and you will be able to find out how to improve your company and edge out the competition with the information that you can get using this tool.

(6) SumoMe

Want to gather a bigger audience for your brand? What do you do to get more people on to your mailing list? How do you effectively encourage your followers or blog readers to share your content? SumoMe has the answer to all these questions. Create straightforward and attractive calls to action that will encourage more people to take interest in your brand and provide you with more opportunities to engage them in.

Social media marketing is undeniably an essential part of your whole marketing strategy. But managing your social media function and presence takes a lot of energy and effort. Use these tools to make the job more manageable and to streamline your efforts. With the help of these free tools, you will be able to maximize your social media presence, and you can come up with a more focused effort that will definitely bring in the results that you need.

Author’s Bio:

Sarah Jacobs

Sarah Jacobs is an experienced writer who loves creating articles that can benefit others. She has worked as a freelance writer in the past making informative articles and fascinating stories. She has extensive knowledge in a variety of fields such as technology, business, finance, marketing, personal development, and more.

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About Kuza Biashara

About Kuza Biashara

Starting a business is a leap of faith even in the best of circumstances. We at Kuza Biashara are focussed to encourage these daring small business owners who have the potential to innovate and change the world by contributing to the nation’s economy and livelihood.