Staying Ahead

Ready to Go After Bigger Business – Use these Infallible tips

It is a fact that every big business was a small entity at some point of time . It is also true that they would have stayed small if it were not for some big ideas. But how do you think big when you are in fact a small business and struggling with the limitations small businesses face . Its all about the way you perceive things and your attitude. Believe that you can achieve your dream, trust your capability and move out of your comfort zone…Here are some tips that can keep you going…

Begin with Caution

Don’t throw caution to the winds. When attempting to bring in big business don’t’ lose your focus. Have a firm hold on your existing mid size clients and accounts who are the foundation for your business growth strategies . It will help you to have something to fall back on, in case your attempt to bag a large client doesn’t work out. Your existing small client base is your bread and butter. Handle with care.

Identify Who’s Who

When you have identified a big account which you are confident you have the capacity to serve, your next step would be to find out who is at the top. The decision makers. Do your homework about the company and its goals. How can you help them with your product or service? If you can, approach the CEO or President of the company directly. An interaction will give you clarity on the functioning and ethos of the organization. If you manage to convince the top levels, you are more than half way through to driving your profitability through the business link up.

Network in the Organization

The company is likely to assign a set of people to deal with your business. Network with them be the most responsible representative of your business. Build good relationships with everyone related to your account, be it the receptionist , the manager or the president himself. These contacts come in very useful at any given point of time or at any location, where business may take you. Furthermore they can recommend your services to others too. Nothing can outdo networking.

Be quick to Solve Problems

Problems sometimes are opportunities in disguise. It gives you the chance to focus on putting forth your valuable ideas, finding solutions and if possible stand out from the competition. Interact with the sales force, discuss customer buying patterns and understand them. If you are able to provide real world solutions, to existing loopholes, you will be considered indispensable.

Be an Insider -An ambassador

When servicing a big client, concentrate solely on what the bigger company sells. Find out who is the competition? Are there any roadblocks? Is there a faster channel of growth for the company’s products. This keen sales focus can turn you into an asset for the bigger company.

Entrepreneurial Learning

If you are certain you can add value to a big client, follow the account with persistence and if you can make yourself indispensable though your services and products, and if it turns out to be a mutually rewarding proposition, stay with it. If your effort outweighs the value, then move on.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More