You have about 2 seconds to make an impression through your social media page. Those 2 seconds will decide whether your visitors stay and scan your page or whether they exit without bothering further.
The first thing that catches the eye when a person opens a social media page is the cover picture. This is because the cover occupies the header and is large. This prominent positioning makes it the decider of the fate of your company. In other words, whether you cultivate interest for your company page depends on how good your cover photo is. Thus, it is not something you take lightly and just put up anything that suits your fancy. You need to give it a thought and put up a cover photo that is interesting, relevant, and attention grabbing.
Here are some ideas that you could use:
Show Off Your Products
If you sell physical products you can come up with a catchy cover image showcasing a few of those products. May be you could put up a few bestsellers. If people like the products they will definitely check your page further.
Show Off Your Staff
People who sell services may not be able to use the first option. They can, however, put up a group photo of the staff. You could show off your work culture and the happiness of your staff members. Such pictures connect instantly with the audience and work like a charm.
Show Off Your Customers
Showcasing happy customers will create an instant connection. For example, if you sell swimwear, you may put up a picture of a group of people at the beach, having fun in your swimsuits.
You may have held events in the past. Put up a lively picture of a successful event. These pictures will show that you are active, engaging, and reliable.
If you are in the education sector and speak of various schools and colleges, representing your statistics in the form of informational pie charts or graphs will immediately grab attention. The best part about these cover photos is that they will mainly attract those, who are truly interested in what you have to offer.
Updates and Latest Offers
If you are running a campaign such as for Mother’s Day or Christmas, you may put up your offer on the cover image itself. Offers are always attractive!
It is ideal to keep rotating pictures so that the content is fresh and up-to-date. Therefore you can use more than 2 of the aforementioned ideas according to the type of business you own.
Social media is a powerful tool today and to use it to its full power you should be able to attract your target audience. Do so by changing cover images often with relevant data and photos of staff, customers, products, or events.