Leveraging Technology

Best Tips for Balancing Socializing and Marketing on Social Media

Everybody is using the Social Media and its not just for personal and casual interactions. Twitter and Facebook and many other social platforms are prime zones for social media marketing of your product or service. But where is the subtle divide? How do you sound both professional and personal at the same time? The best way is to blend the two. Here are some well thought out tips to achieve balance.

Introduce yourself as the face of a line of business

Put forth your views as professional representing a line of business. Gradually let the audience know your role as an entrepreneur who is involved in running a business. Your expert views, your status will be readily accepted along with your credibility as a person worth knowing. Talk about things that concern your business but also share things that revolve around advice and insights into your industry. You can also extend interactions beyond the business level and give followers a deeper look into who you are. Too personal again, is not advisable.

Talk Sense. Avoid the Nonsense

When using social media as a professional, posting banalities out of context are definitely out of question. Share updates that reveal character, knowledge and says something (even remotely) about your business. Rather than saying “ Relaxing on the lawn” – “Relaxing after finishing that tough project report ” would be more in context. Don’t be boring. Provide information that provokes thinking.

Avoid the Sales Pitch- It Puts People Off

Social sharing is more about building relationships. Its definitely not a means of direct marketing. So modulate your tone to sound friendly rather than sales like. Showcase your expertise, bring in your personality, share your product knowledge and wait and watch for the inquiries to come in.

Don’t be too intimate or specific.

If you are trying to market a product on social media, you have a fine line to tread. Social platforms are made for social interaction, so at any given time, more personal information is revealed than intended. Try personalizing your brand rather than getting personal. Mentioning the weather may be something affects the community at large, but mentioning intimate details is far off mark. Present your point of view as a personality. Nothing more or less.

Engage personally- Automating may backfire

Social networks are for social contacts. For friendships, relationships and pleasant interaction. Mechanizing the process with auto follow and auto tweet, can do more harm than good. They may seriously damage your credibility and it defeats the purpose of social networking in the first place. Always opt for true engagement.

Entrepreneurial Learning

You can achieve balance and get a great following by using social media marketing strategies that are professional and personalized, but never intimate or too specific. Share and post contextual and relevant messages that inform and impress but don’t impinge on privacy. Be social, be positive. It may bring in more business than imagined.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More