No matter how excellent your new business ideas are, they will be of no use if you can’t rope in customers. Convincing potential customers through meets and phone calls can only take you so far in this world riddled with technology. Today is the need to write messages. This is why sales messages have a lot of importance.

Sales writing has to be a part of your business plan because it is vital and will come handy numerous times through your entrepreneurial journey. Thus, while creating your business strategy you must ensure that you come up with excellent sales messages as well. This may seem quite simple but you’ll be surprised at how many people actually go wrong here. A great message can get you clients while a bad one can rip you of customers who were already interested! That is the reason why you should be careful.

Whether you are a writer or not, the following tips will help you with this:

Make It Conversational

Do not keep it formal. The sales message must be conversational. It must feel like you are talking to the customer through your message. A very formal message will not be able to connect with your customers and no matter how good it is, it will fail. The best thing to do to be sure is to read the message once you write it and think whether this is how you talk. If not, you need to edit/re-write.

Keep It Simple

No one will understand fancy words. You may think using technical terms while expressing new business ideas will make you seem well versed but that is not the case. Magniloquent words won’t do you any good because the reader won’t even understand what you are trying to say. What is the use then? Keep it simple and eliminate complicated terminology as much as possible.

Do Away With Promises

A promise is of absolutely no relevance to a new/potential customer because he does not trust you yet. A promise will do the trick only when your customer already trusts you, which comes at a later stage of small business management. Thus, there is no point in making promises. Instead, you should focus on facts. You should show that what you have done so that they know the truth. Promises will actually make them frown!

State the Truth

Continuing from the previous point, we’d like to add that you must never lie. A sales message must always contain nothing but the truth and pure facts. Lies will not last, please keep in mind. Even a “small” lie can (and will) do a lot of damage.

Keep it Precise

Sales messages show not run for pages. They must be crisp and to-the-point. The fewer words you use to express your new business ideas, the better.

Any more business planning and sales message points that you’d like to add to this list? Please feel free to share in the comments section.

Entrepreneurial Learning

Unless you get the sales message right, your business will not be able expand because you won’t be able to win customers. As a general rule, make sure your sales messages are precise, simple, honest, and conversational.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More