Bringing your customers to your webpage is just the beginning. You have to work harder to make them keep coming back.
A lot depends on the kind of user experience you manage to provide because users want to understand what you are offering. They want to be sure that you are making an effort for them. This is the reason why you should portray your value for user experience in your web design. While designing your website there are things that you should be able to answer through your website.
They have been illustrated as follows:
Question One: Whom Did You Design The Page For?
Whom will this page interest? What audience does it cater to? Your website should be able to clearly answer this.
Question Two: What Is The Issue That This Page Caters To?
Of course you have an issue in mind, which you’d like to solve through your offerings. You identified a problem or a requirement, and you came up with a solution to fulfill it. You should be able to convey that through your website. As soon as users log in, they should know what you are addressing.
Question Three: How Are You So Sure That Your Users Need Your Solution?
Research. You surely conducted research before understanding that your audience requires a particular solution. Show your research results on your webpage so that your audience knows that you have done your homework.
Question Four: What Is The Solution?
Now you should speak about the solution to the problem. What is your way of handling the problem? What do you intend on doing to solve the problem?
Question Five: Why Should Your Users Use Your Solution?
Once you explain the solution you’d like to offer, take an additional step, and tell your customers why you want them to use your solution. May be there are similar solutions in the market. Why should they choose you?
In short, users look for functionality more than design and appeal. Yes, it is important to create a webpage that is aesthetically appealing but you should focus on the functionality first. Design a webpage that answers all the questions that your users may have. Don’t wait for them to question you. Answer the possible questions yourself.
To improve user experience, your webpage must be highly functional. Your webpage should be able to answer questions about the problem, the solution, etc. so that your users know why exactly they should choose you.