Gone are the days when marketing was excruciating. Technology has come up with sweet solutions.

The advent and rise of the Internet has given startup founders a number of reasons to smile. Today, you can establish your online presence and market your product with ease without having to pay too much or spend too much time. You are only required to have some knowledge about how things are over the Internet and how you should use that to your benefit.

Listed below are a few tips to help you out:

Don’t Worry

When you start off you might panic because everything together seems overwhelming. There is nothing to worry about. Online marketing is much easier than you think it is.

Give Some Time

Nothing substantial happens overnight. If you want to be successful on the Internet you have to be able to devote time to your business. Of course you are very busy but online marketing is very crucial and that is why you should aim at removing some time and focusing on it.

Don’t worry – you don’t have to devote ALL your time on this. 3 hours a week is enough.

Get your URL

This is obvious. You need your own URL and you need to be personal about it. This is important because all generic URLs are taken already. Whether it is plumbing or an online dog food business, it is important that you add a personal touch to it. Buying the URL won’t be difficult.

Build the Website

For a website you can either choose a blog-style website or an HTML website depending on your needs and budget. If you can’t afford hiring a professional as of yet you can go ahead and choose a blog-style website to begin with.

Go Slow

There is absolutely no need to rush and engulf your website with too many details or too much content. Don’t clutter your business at any point. Keep it accurate and precise at least to begin with. As you grow, you can increase the content of your website.

Don’t forget to use proper and relevant keywords on your website content so that customers find you easily.

Market your Website

Now is the time to start spreading the word. Keep in mind that this won’t happen automatically. Building your website and creating a presence is only half the battle. Start marketing by using Facebook etc., blogs, and other platforms.

Be Positive

Accept the fact that you won’t get universal praise. Somewhere, at some point, someone will be unhappy with your services or products. Instead of getting too defensive or aggravated, use the bad reviews to your advantage and improve your image.

Follow these tips until you can afford paying a pro to take care of your online marketing. These initial steps are vital for all small businesses online.

Entrepreneurial Learning

Online marketing doesn’t have to be expensive or frustrating. It is quite easy and to begin with, you can do it on your own without looking for professionals. You just have to take some time out and build an attractive website. After that you need to market your website by using various platforms online.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More