Brainstorming sessionsBrainstorms are great but difficult for many.

It is important that you allow brainstorming and not frustrating sessions that end with absolutely no result. Many founders go wrong here because they don’t know the basic rules to brainstorming.

Read on to find out:

Invite Those Who are Open and Honest

Your company will definitely have a bunch of yes-men and –women who just nod along with you no matter what you say. You don’t need such people in your brainstorming sessions. You need people who will use their brains and speak up even if they have to go against what you said.

Don’t Invite Those with Negativity

You may have some employees who usually come up with negative opinions only. They can be helpful later on when you need to finalize an idea. They won’t be helpful during brainstorming.

Don’t Judge

Even if an idea seems lame to you, you should give it a fair shot and think about it. During brainstorming you should simply not judge anyone or anything because you never know what may click and work for you.

Bad Ideas are Okay

Don’t get irritated when someone comes up with a bad idea. The idea may be bad but it may also have the potential of giving rise to a great idea. Be welcoming and don’t scowl when you hear something seemingly ridiculous. Don’t ever call an idea ‘bad’.

Don’t Use Electronics

Your brainstorming sessions should be held without the aid of laptops, projectors, and phones. Everyone should use a chart, white board, paper, and pens.

Make Sure Everyone Remains Engaged

Coffee and sugar will help you here. Supply lots of coffee [or tea] during your brainstorming sessions so that everyone is present and not drifting away.

Invite Plenty of Ideas

During brainstorming, it is all about quantity. You should collect as many ideas as you possibly can. Filtering these ideas will come later. First, you need a collection of ideas. Again, don’t judge any idea and make decisions immediately. Simply gather. Do the sifting later.

Don’t Drag It

Brainstorming sessions are required to be short. You simply can’t drag them to hours. 20 minutes should be the upper limit of your sessions. If you prolong the meeting, energy levels with drop and so will the enthusiasm.

Keep these in mind and your brainstorming sessions will be productive.

Entrepreneurial Learning

Brainstorming sessions will be productive only when you include the right people, invite all ideas, keep negativity away, and keep it short. Encourage as many ideas as possible and do not dismiss any idea no matter how bad you think it is.

Image courtesy of [Stuart Miles] /

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