Spec work usually comes with a lot of speculation, which is why people shy away from it.
The main problem here is that people tend to think too much about spec work. This is because doing something for free is not very inviting for many. There is always the fear of being cheated and used when you offer something for free. This is why it is time to change your thinking and perspective.
Remember that this is business and there is no need to get touchy about it. Some people even get philosophical but all that is not even needed. It is important to aim at a big client and then to make sure that you prove yourself. Of course there is the chance that you may get cheated but you don’t need to keep working for them for free, do you? The moment you think you are being used, you can simply fire them. That is all.
Don’t think about anything else except the fact that you are doing this only to gain big clients. Approach with spec work for big clients only because if you manage to impress these big clients with your talent you will gain their trust and you will secure your job. Demonstrating your talent for free will definitely pay off for you! See it like this – you need to give something to gain something big. Give it and if you get used or cheated, withdraw immediately. That’s that.
Spec work can make you feel very, very good about yourself when you get the result. Approach it with a positive mind and you will be able to do magic with ease!
Spec work is great because it helps you prove yourself and bag a great job. Don’t look at it negatively and feel used. While there is always that risk, not thinking about it and going at it positively is the right approach. No business is sans risk. Embrace the risk and go for it.