Sure it is called the ‘comfort zone’ for a reason but that is the last place that an entrepreneur must be.
They say entrepreneurship is all about taking risks and if you refuse to step out of your comfort zone, you refuse to take risks. No risks equal no growth. Don’t be under the impression that you can bend the world according to your whims and fancies. That is not how things work. You have to step out and you have to face things. There is no need to be intimidated, though. The world outside your comfort zone is not as bad and uncomfortable as you think it is.
In the following few ways you can enhance growth by coming out of your comfort zone:
Tighten your Expenses
Starting off by bootstrapping is probably the best way to go. This will help you value each penny that comes your way and you will tighten the screws on your expenses. You will not spend if you can help it and that will definitely help you grow. At the same time if you could engage in a barter system with employees and clients, it will ensure that everyone works towards the success of the company because your employees and clients are directly responsible and also have a stake.
You are not making the product for yourself. You are making it for your customers. Until and unless they are satisfied you should keep improvising. Therefore, you should never think that you know everything about the product and about what consumers expect. Ask them of their expectations instead and improve your product accordingly. That will lead to success.
Prioritize your Customers
The needs of your customers trump your wants and your desires. This means that your business, no matter what niche it may fall in, is for your customers and not for you. Don’t start a company just because you dislike the idea of working for another person. Start a company because you have identified a need and know (or at least have an idea) how to fulfill it.
You may have started with a particular idea. You may have spent months on your business plan to fashion it in the best possible way. That doesn’t mean you stick to it as if you are glued. At any point of time you should be willing to make changes. You should also be willing to change and improvise in order to grow. Pivot when the need arises.
Come out of the idea that what you know is right, what you are doing is right, and that you know everything. Think about others – your customers mainly – and shape your business accordingly.
Be responsible and understand that change is a part of business. Focus on your customers and cater to their needs. It is important that you leave your comfort zone behind and work at refining your business according to the customer feedback.