Staying Ahead

Your Comfort Zone is NOT Where You Should be

Sure it is called the ‘comfort zone’ for a reason but that is the last place that an entrepreneur must be.

They say entrepreneurship is all about taking risks and if you refuse to step out of your comfort zone, you refuse to take risks. No risks equal no growth. Don’t be under the impression that you can bend the world according to your whims and fancies. That is not how things work. You have to step out and you have to face things. There is no need to be intimidated, though. The world outside your comfort zone is not as bad and uncomfortable as you think it is.

In the following few ways you can enhance growth by coming out of your comfort zone:

Tighten your Expenses

Starting off by bootstrapping is probably the best way to go. This will help you value each penny that comes your way and you will tighten the screws on your expenses. You will not spend if you can help it and that will definitely help you grow. At the same time if you could engage in a barter system with employees and clients, it will ensure that everyone works towards the success of the company because your employees and clients are directly responsible and also have a stake.

Be Vulnerable

You are not making the product for yourself. You are making it for your customers. Until and unless they are satisfied you should keep improvising. Therefore, you should never think that you know everything about the product and about what consumers expect. Ask them of their expectations instead and improve your product accordingly. That will lead to success.

Prioritize your Customers

The needs of your customers trump your wants and your desires. This means that your business, no matter what niche it may fall in, is for your customers and not for you. Don’t start a company just because you dislike the idea of working for another person. Start a company because you have identified a need and know (or at least have an idea) how to fulfill it.

Be Flexible

You may have started with a particular idea. You may have spent months on your business plan to fashion it in the best possible way. That doesn’t mean you stick to it as if you are glued. At any point of time you should be willing to make changes. You should also be willing to change and improvise in order to grow. Pivot when the need arises.

Come out of the idea that what you know is right, what you are doing is right, and that you know everything. Think about others – your customers mainly – and shape your business accordingly.

Entrepreneurial Learning

Be responsible and understand that change is a part of business. Focus on your customers and cater to their needs. It is important that you leave your comfort zone behind and work at refining your business according to the customer feedback.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More