Social media platforms are being constantly updated today. There are so many changes that keeping up with them is getting difficult. The latest update comes from Twitter in the form of DM or Direct Message.
This is an excellent new social strategy, provided you use it right. If you fail to do that, you will not be able to make your mark on Twitter.
Understanding the Feature
Until now, Twitter was pretty much public. There were only Hashtags, Trending Topics, and Lists for you to use to communicate with your customers. The Direct Message feature has enabled some privacy. Now you can talk to individual customers directly.
Using the Feature
Start off by enabling this feature first. Once you enable it, you will save a lot of time and you will be able to send personal messages to your customers. Personal touch in messages can take you a long way in the eye of your customers. Also, you can avoid a lot of negativity through DM.
In the near future, you will probably be able to DM even those users who are not your followers. In your quest to increase your customer base, it is advisable that you don’t get too excited. Many may consider your messages as spam and no one likes spam. Therefore, you have to be careful. Monitor the outgoing messages carefully and manage them so that you don’t end up annoying everyone.
Think about the Hidden Positives
As hinted above, DM will definitely help your customer services. You will be able to make great improvements in that field. However, you shouldn’t limit yourself to just that. Look beyond customer services and think about other positives by tickling your creativity. You can incorporate this beautifully in your business in various ways to boost your sales.
The DM feature is not available to everyone as of yet but it soon will be. Once it becomes available to you, enable it and start using it to your advantage immediately.
It is important to stay updated with the many updates in social media. Twitter has come up with a new direct messaging feature and this feature is expected to help businesses in a big way. Understand the feature and plan how to use it to your advantage.