Employee feedback is very important because it helps you understand your employees better and it also tells you where you stand as a company.
CEOs generally know how to sell ideas. They know how to change someone’s opinion about something and have their ideas accepted instead. When CEOs start using this principle when they receive feedback, everything goes wrong. When you take feedback, you shouldn’t reply immediately, negate the feedback, and make the employee believe that the feedback itself is false. Many CEOs are actually capable of doing this with ease and it is absolutely nothing to be proud of. If you continue doing the same your employees will stop giving any feedback whatsoever. As a result you won’t know what is going on and whether your employees are happy with the company culture and the way things are going. You will realize that you went wrong somewhere only when a star employee hands in his or her resignation. By then it is too late.
The advisable thing to do would be to regularly take anonymous feedback from your employees. Asking for feedback once in six months is good enough. Once you collect the feedback you should carefully go through each comment and then compile the common problems that your employees are facing. Problems may be very simple at times and quite complicated at times. Don’t take any issue lightly no matter how trivial it may seem to you because small things also have the potential of making a huge difference. Address the issue during the next meeting and solve it. This will show that you actually cared about the feedback and took action. This will encourage your employees to actively give honest feedback as and when asked. All this, as a whole, will improve your company culture and growth greatly.
Therefore, the bottom-line is that you should ask for feedback, encourage your employees to be honest, and show that you actually care. Listen to them when they speak. You don’t always have to answer back immediately. Just listen. Respond through actions instead of words and those actions will make a world of difference.
Employee feedback is just as important as customer feedback, and in some ways, even more important. This is mainly because employee feedback helps you understand how the company is working and how you can internally improve it to serve your employees and your customers better at the same time.