Your Subject line will determine whether your email marketing strategy works or fails.
It is common knowledge that if the Subject line is not attractive enough, customers will not even bother opening the email, let alone going through what you have sent them. This means that you have to pay very close attention to what you enter in the Subject. Here is some information based on a recent research, which will definitely help you come up with better Subject Lines.
Use the Full Name in the Subject Line
Research has shown that adding the first name as well as the last name in the Subject will significantly help the click rate. Using just the first name or the last name has not proven to be as effective. However, this also depends on the type of industry you belong to. For example, if you are from the creative industry, using just the first name will help but if you are from the legal industry, using the first name might actually discourage users from opening the mail.
Think wisely, keeping in mind the industry you belong to so that you make a better decision.
‘Free’ is not all that Special Anymore
The number of people opening mails just because of the use of the term ‘free’ in the Subject line has dropped significantly thanks to the rate at which spammers use the word. This means that Free does not possess magical powers anymore. The word ‘freebie’ is much more attractive and may work in your favor.
Using negative words in your Subject line can drop interest. Urgent and Important can help you to an extent but words such as Cancellation will not do you any favors.
These are the three most important points to remember when you write a Subject line. These may not guarantee a response but they will significantly increase click rate, which means that more people will read your email. The rest depends on what your email carries, how it is written, and what you have to offer to your customers. Now that you know how to take care of the first step, the remaining steps will be easy for you. Be careful to write the email sensibly, including all the important points, and ensuring that it is not too long or boring.
Important: The email has to be impeccable. Bad language is a major turn off.
The Subject line of an email is important because people will judge your entire email based on that one line. Therefore, it is important to give it a thought and to do a good job with it so that customers read your email. If the Subject does not attract them, it won’t matter how good your email is.