Google has to be commended for all the updates it comes up with – some of them highly vicious!
However, there is good news for everyone who has ever cursed the whole ‘SEO’ or the ‘keyword’ requirements. If you have hated the world at least once because SEO and keywords gave you a massive update, you will simply love what Google has done for you in its latest update: SEO is not all that important anymore! What’s more, you can’t even track the keywords that visitors used to reach your site.
Google has focused all its attention to establishing a connection with your audience now. If you want to be found you have to connect with the audience.
Understand your Target Audience
What is the best way to target your audience and to reach out to them? Connection. How do you establish a connection? By speaking directly to their heart. You can do that only when you understand them. You should thoroughly understand whom you are dealing with so that you impress them similarly and establish a strong connection. Learn about their needs, their desires, what they are looking for, what scares them, what they like, and so on. When you know all this, you will easily be able to connect with them through your content.
Care for your audience, Google seems to say.
Now that you understand your audience and have started caring for them, it is time to show that through actions. Come up with strategies and techniques to impress your audience and to let them know that you care. Connect with them through relevant, high quality content. Engage them encouragingly so that they put in their points of view as well. Focus on your customers healthily and you will ace it online.
Kudos to Google for this update!
Move on from SEO, Google wants to say. There is no room for keyword stuffing anymore. Learn to connect with your audience if you want to make your presence felt over the Internet. Understand your audience and start caring about them.