You don’t have to worry about spending too much money to make a mark online. There are a few excellent inexpensive ways to do so.
Over the Internet, you have to bring in viewers and more often than not that is the most difficult part of owning an e-commerce business. You may have a great website, great content, and great graphics but even these will not guarantee viewers. However, this doesn’t mean you start paying for PPC ads. These ads can actually be quite expensive and as a startup, you may not be able to afford them. Check out these low-budget ways instead.
With so many Google updates about search engine optimization, the importance of keywords has changed. No longer are you required to keep things short. Long-tailed keywords that help searchers find exactly what they are looking for are what you should target. On your website, make sure you have a minimum of one page focusing on one keyword.
At the same time, create a landing page that is graphical, informative, and attractive so that it appeals to your audience.
Important: Your header, your title tag, and the page URL must have the targeted keyword.
This may only work for a few industries. If you are lucky, it will do wonders for you. Simply pick up the experts and influencers in your field and then start spreading the word so that the influencers know about it. When the word spreads you will automatically have visitors. Keep repeating to increase followers.
Important: Make sure the content is top-notch.
Start blogging on various blogs with a backlink to your website so that you have more and more viewers. Blogging is a great way of driving traffic to your website. Find high quality blogs that are of the same niche as your business and get started!
You can also use social media for the same. When you put down links on Twitter and Facebook, they count as backlinks to your website and help boost SEO.
Many entrepreneurs neglect YouTube in their bid to make it work on Google. The thing that they miss is that YouTube is now just as important as Google. In fact it is the second largest portal for search right now. How can you neglect something so huge?
Create a channel, use SEO and keywords, and you will have visitors. Keep in mind that videos are shared more often when compared to content.
Emails that are appealing, helpful, and interesting can bring loads of traffic back to your website. We are all busy these days and we may need a push or a reminder to go back onto a website. This is what emails offer. However, don’t forget the importance of sending ONLY valuable emails. Otherwise, you will end up in the Spam Folder.
The belief that you have to spend lots of money to get page views is wrong.
Online, you have to work hard to make sure you have visitors on your website. You can do that by ensuring that you produce high quality content and start blogging, using YouTube, email, and focusing on long-tail keywords on your website.