Facebook started off as a social networking site but today it is haven for entrepreneurs in that it allows them to market and get directly in touch with their audience.
However, you should know that even small mistakes appear large on Facebook. This can be devastating for a small business. Therefore you should understand the enormity of social media and work accordingly to make an impact.
Here are three mistakes for you to avoid on Facebook:
Not Engaging with your Audience
Simply updating your Facebook status three to four times a day will not help you. Many businesses update vociferously but forget that updating is only one small part. A major part of making an impact is engaging with your audience. You have to participate and interact in order to make things work. Understand your audience and what it wants to hear. Post updates and interact accordingly.
Facebook is not a place for you to complain, crib, whine, and vent. You have to be positive. Whatever you put up on your Timeline should be positive and engaging. Remember that your followers want to hear more from you. That is the reason why they are following you. They do not want to hear you complain and start fights. Always be transparent and positive. You should not put up anything that threatens your reputation.
Opening Up a Little too Much
On social media, it is completely fine to open up but you shouldn’t overdo it. Share pictures and stories of your loved ones but you shouldn’t get so personal that you talk about your health and your finances. Also, keep your language clean and friendly.
If you use Facebook properly it will open many doors for your SME.
Facebook is more than just a social networking site today. It is the site for you to engage with your audience, understand them, and deliver accordingly. Also, keep away from profanity and negativity.