Emails are excellent marketing and sales tools but only when you use them right.
Emails are fast, cheap, and highly effective but it is easy to go wrong and irritate your customers. The moment you do that you will lose a subscriber and eventually a customer. Continue the mistakes and your marketing tactic will backfire because the number of your customers will dwindle. So what should you say and what should you avoid?
Find out phrases that can boomerang miserably:
Our Prices are the Lowest in the Market
No matter how low your prices are there is always someone in your competition that will sell at lower rates. Why make that claim, then? Some people go to the extent of guaranteeing this, too! This tactic will also divert your customers’ mind from value to price.
This is Just a Free Estimate. You Don’t Need to Oblige
You say they don’t need to oblige but you know – and the customers know – that you WILL oblige them to listen to a tedious sales pitch. Why?
Click here for More
Your email is already full of information. Why would you ask if they want more? Customers want things to be precise and not deliberate. No one will waste time clicking on links after going through a boring email.
Call me If you Have any Questions
Why are you so desperate? All your emails already have contact information, right? Why would you specify it in the body then? Desperation.
Ending your email with “Sincerely. . ”
That era has GONE. You don’t need to start your business email with Dear and end it with Sincerely.
These phrases are really not needed or desired. Please avoid them in your subsequent emails.
Be very careful when you write business or sales emails and avoid phrases such as those, which guarantee lowest rates, contact specifications, unnecessary salutations, and so on.