It wouldn’t be wrong to say that today we simply can’t function without mobile phones. Smartphones have taken over our lives and imagining life without them is now pretty hard.
Everyone who has even rudimentary knowledge about technology understands that mobile phones are huge. Mobile phones are also affecting businesses because many people like accessing the Internet through their phones and tablets over computers and laptops. However, do we actually understand how big mobile phones really are and how significant their role really is?
Knowing that mobile phones are big is one thing but comprehending just how colossal that world is, is a whole other story. You have to understand this so that you tweak your business accordingly and never make the mistake of underestimating customers who use the mobile phone.
Recent studies have shown that a significant percentage of conversion for businesses comes from mobile phones. This is the reason why you should take mobile marketing just as seriously as you do web marketing. If you ignore that aspect, you will ignore many customers who will eventually reach out to your competitors.
Many businesses make the mistake of thinking that customers use their mobile phone for surfing only when they are on the go. May be that was true a few years ago but presently people prefer accessing Internet from their smartphones and tablets even when they are at home. This is because they find mobiles more feasible.
iPads are apparently the best sellers and marketers right now. Android tablets are also are the preferred choice of most customers. There is a moderate amount of usage of these devices from which most of the conversions come. Are you still going to ignore them?
If you are wise, you will take a cue from these findings immediately and tweak your business to make it mobile friendly. This approach is prudent and highly effective.
It is important to understand the impact that mobile phones are having on business before it is too late. The number of conversions from mobile phones is significant and you should definitely not ignore them if you want your business to ace competition.