Many businesses are under the impression that customers only look at the cost while making a purchase. That is why the competition battle is usually based on prices. However, that is far from the truth. Customers are sensible and they really don’t mind paying more for something they like.
Understanding what makes them ‘like’ a product or service is, thus, very important.
Purchasing your Product is Easier
Customers hate hassle. They don’t like being stuck with long buying procedures. If you can ensure that the checkout is quick and fuss-free you will attract more customers because customers like it when things are smooth and fast.
Your Product is Low Maintenance
There are many customers who look at the long-term expenses they have to incur instead of just glancing at the price tag before making a decision. Therefore, if your product is low maintenance and does not require you to spend a lot in the future, you are golden.
They Receive their Order Quickly
Barely anything delights a customer more than quick delivery. Businesses that make sure that their products are shipped immediately and that they reach on time or before the deadline usually have more customers even if their products cost more.
You Provide Excellent Customer service
If your customer service is top notch, you can win the customer with ease. Customers want to be spoken to properly even when they are complaining. If your customer service executives are polite, friendly, and are able to solve the problem quickly your customers will keep coming back to you.
The Price Difference is Not Much
If the price difference between you and your competitors is not much and if your products are of good quality, customers won’t see the need to go through any hassle to save some money. If the price difference is not much, customers usually don’t bother.
Customers want quality and friendly services more than the lowest costs.
Customers look for quality, ease, quickness, and excellent services when they make purchases. You don’t really have to lower costs to gain customers. Taking care of your customers and providing good quality usually works better than lowering prices.