To err is human.
We all make mistakes. While that is normal, the ramifications of a few of these mistakes can be devastating. This especially holds true when it comes to sales. Some silly mistakes left uncorrected can torment your business. That is why you should identify what you are doing wrong so that you fix it immediately and tailor your sales strategy accordingly.
Here are some common sales strategy mistakes and their quick fixes:
Taking Competition Lightly
This is a common mistake that leading companies make. Those who have lead the board for quite some time, tend to forget that there is always competition threat and that they have to pay attention to it.
The fix here is to after analyze competition and to make this your priority. Stay in check so that any competition threat can be tackled before it hurts you.
Ignoring the Importance of Specialization
Good salesmen can sell everything – this is a common misconception. If you believe this, you will go down. You can’t just hire any salesman and expect him to do the selling for you because someone who can sell a few supplies over email or phone simply can’t sell something very expensive in a high-end face-to-face meeting.
The fix here is to hire specialists who have experience in selling the products that you sell.
If your pipeline is just an afterthought for you, you will run out of sales very soon. This happens especially when you have plenty of business/sales and want to close sales quickly. If you don’t check the pipeline, all sales will eventually close and you will have nothing henceforth.
The fix here is to develop your pipeline through emails to customers, cold calling, and referrals.
Little knowledge is dangerous, they say. How true. Whatever products and services you provide it is imperative that you be extremely well versed in it. Customers expect at least that much from you.
The fix here is to make product training compulsory. Every member in your team MUST be knowledgeable about the goods and/or services you provide. Everyone including you should have all specs of products when needed (so you can review them before a sales meeting).
Tweak these errors and plan a new sales strategy that is more efficient.
Sales errors are understandable but if you neglect them, they become unforgivable. Check your sales strategy for mistakes such as negligence and lack of knowledge so that you approach your customers better and seal the deal.