Getting Customers

Trying to Get Extremely Busy People to Read your Emails? Here is What you Can Do

Email messaging has become the standard method of starting a conversation or contacting someone. Even an average person receives many emails. Imagine how many emails a busy person would receive then! Each day businessmen have to deal with a flood of emails, which is why they usually ignore the seemingly unimportant ones. Sending emails to such biggies can be daunting because you have something important to ask/say and you don’t even know if the other person will open your email at all.

Though this is a crisis there are a few simple ways of overcoming it and increasing chances of being acknowledged.

Pay Attention to the Subject Line

Your subject line should be attractive enough to compel the person to open your email. Otherwise, he will simply delete it/spam it/ignore it all together. Subject lines can have things such as “Very short and important,” “Quick question,” and so on.

Your Emails Should be Short and Precise

Don’t ramble on and on because absolutely no one wants to read essays and stories. Your most important emails should actually be the shortest emails. They should cover the purpose and nothing more.

Start with the Most Important Thing

Don’t wait until the end of the email to pen down the call for action. If you don’t need an action, you should state that, too, so that the person knows what your email is about and what you expect. If the emails are extremely important you should use the bold and underlining tools to highlight the call to action so that the eyes travel there first.

Break it Down

Sometimes your emails end up being long because the topic is so important or because everything that you wrote is very important. In that case you should break your email down into chunks so that it is easily readable and understandable. Again, use tools such as bold text, red color font, bullet points, and so on.

Get the Timing Right

Friday is NOT the day to send out emails unless it is extremely important and urgent. Emails should be sent out on Mondays, ideally. Many people look through their emails in the morning. Take advantage of that and send out your email(s) on Monday mornings.

Follow these tips and you will get replies to your emails.

Entrepreneurial Learning

We are all busy today and we want things done quickly. We don’t want useless emails that are long, boring, vague, etc. We want them to be crisp, precise, and important. That is exactly how everyone else thinks, too. That is why you should make sure you pay attention to the emails you send so that even the very busy people go through them.

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