Business has plentiful aspects to it and focusing on each and everyone of them can really be difficult.
While your focus was on establishing yourself and ensuring that your business is growing steadily, may be you forgot about your customers? May be you started neglecting them just a little bit? You know, in business, a little can sum up to be a lot very quickly. So, before that happens to you, you should analyze your business and see whether you are inadvertently failing to satisfy your customers.
Listed below are the danger signs:
Your Focus is Solely on Profits
Of course, you have to earn profits but you should remember where the money comes from! Customers! How will you get profits if you don’t focus on your customers? You can check the statistics all you want and spend hours in front of the projector but unless you make your customer your priority, the graph will not change. Don’t focus so much on promoting your brand and increasing revenues that customers are overshadowed.
You Don’t Pay Attention to the Little Things
As aforesaid, little things can very quickly escalate. In the beginning you surely put in all the efforts to land your customers but are you just as focused even now? Not many of you will answer affirmatively. Remember that if you stop paying attention like you did in the beginning you will lose your customers very easily.
You Think that the Customer is Always Right
Most of you have this wrong notion imprinted in your mind. The customer is NOT always right! He can go wrong and when he does, you have to step up. His demands might not be right and if you give in, you will lose your customer anyway because whatever you do for him won’t work. So, you should advise whenever you see that he is wrong. Whether he listens is his headache.
You are Not Truthful
Honesty is indeed the best policy. Sadly, being completely honest is probably the most difficult task ever. Even a very small lie can land you into trouble though. You may think that speaking the truth you will get you into trouble – au contraire! Trust the facts and deliver them. You will be safe. Lie, and you will be sorry!
You Avoid a Few Customers
Yes, it is true that some customers can be very challenging. They can frustrate you endless. But that doesn’t mean you avoid them. Fire them, instead. This will help you focus on the good customers who really help you grow and let you keep your sanity.
If you have been doing any of these it is time to stop immediately and rethink your focus.
Getting so busy with other aspects of business that you unknowingly forget about customers will ruin your business. Identify the warning signals immediately so that correct yourself and refocus.