A lot has been said about social media marketing. In fact, so much has been said that it has led to too much confusion.
While jotting down your social media marketing plan, instead of listening to every advice that comes from every corner you should try asking yourself a few questions and being clear about their answers.
What are you looking to achieve?
Your goal through social media depends largely on the type of business you own. According to the type of business, may be you are just looking for exposure or may be you are trying to promote your products and services.
Who should take care of social media?
A small business can ask a certain employee to take care of everything. If you are a large business, you should definitely hire a professional. If you have no idea about social media you should look to hire a consultant.
Should you create accounts on all social media sites?
That can actually be overwhelming for small businesses. If you have just started you should start small. A blog and one social media site are enough to get started and to make your presence felt. You can find out which social media site you should go for through research.
The best social media site for an SME is definitely Twitter. Again, it depends on your business. Experts also favor Google Plus. For B2B firms, Slideshare and LinkedIn are given the highest importance while for B2C firms, Facebook is a good place to start off.
What should be the frequency of posting?
You should keep everyone in mind. No one has a specific time to log on. Some people log on in the morning and others do so at night. Therefore you should be consistent and regular.
Which type of content will do the trick?
It is all about visual appeal today. Make sure your content is always accompanied by something visual. On LinkedIn, you should make sure you share good articles and news items.
Be open to change on social media because changes are pretty consistent on all the platforms.
Social media platforms are the best sources but only when you know how to use them. Think about the type of business you own and use social media accordingly. Following a plan is a good idea but also being open to change is vital