You don’t need to spend big bucks for a grand opening. You just need to be smart.
We all want a grand opening to our store but not all of us are successful. Most of us are under the impression that grand opening comes only through grand spending. That is not the case. Of course, to do things right, you have to shell out money but there are tactics that will help you excite masses about your store without spending a lot of capital.
Choose the Right Time for the Opening
Step one is to be smart about the opening time. Don’t be in sync with everyone else and open at the same time. Shift gears. Opening your store in the evenings, or even better during the weekends, is the best. This is because people won’t have to forgo their busy schedules to attend the opening. Also, take your time when it comes to opening the doors. Postpone it to the afternoon instead of doing it in the morning. This way you will give yourself more time to spread the word and create excitement.
Be Creative During Promotion and Marketing
Marketing is a part and parcel of business but adopting the same tactics all the time will not help you. There is a need to be creative and extensive. Start off by contacting journalists. Over the Internet, reach bloggers and use social media to your advantage. Make sure the invitations are small in size and elegant.
While being creative during marketing, be intriguing by adding a small surprise. Everyone loves surprises and the thought of receiving something for free will encourage many to attend the opening of your store.
Two things to ensure here are:
- The gift should be reasonably substantial
- The number of gifts you give away should be limited
When you follow both criteria you will be able to save money while making your audience happy.
Offer Free Food!
If possible, talk to the local vendors and ask if they are willing to help you out. Cross promotion is something that businesses love. Local vendors will get the required exposure and you will have the required audience!
Snap Lots of Pictures and Videos
Click a number of photos and shoot plenty of videos and post them on social media so that everyone enjoys them and also gets a clue about your business.
Open it in style!
If you are planning a grand opening of your store, be sure to be creative and intriguing during the marketing process. Also, offer incentives such as surprises and free food to encourage people to attend the opening.