As a return gift, Google launched the Hummingbird algorithm on its fifteenth birthday. This algorithm targets complex search queries. This means that Google is now more focused and can handle extensive word combinations.
How does that change the world of online marketing? Let’s find out:
Change Number One: Keywords No Longer Rule
Google has lessened the importance of keywords considerably. You will not be able to find out which keywords are working for your website and which of them are not. This measure has been taken to help searchers so that websites optimize their content keeping audience in mind and not the keywords.
Change Number Three: Long Tail Keywords
Long tail keywords are nothing but those specific keywords that are more explanatory and longer. Long tail keywords are much more beneficial not just for customers but also for businesses because only those, who actually want to purchase from you will come to you because you offer exactly what they are looking for. This is very important in order to convert traffic to sales. Non-specific keywords may bring you traffic but they won’t bring you sales.
Change Number Two: Marketing is More Important
You will be able to optimize your site better only through marketing. You don’t need to go on about categorization and tagging anymore. Just efficient marketing will help you significantly. Your job is to create excellent content, which is informational and interesting. Genuine content always wins.
The bottom-line is that Google is attempting to get as transparent as possible and is helping audiences in every way possible. As long as everything on your website is genuine and organic, you don’t have to worry about anything. More updates are to follow for sure and each of them will only make things difficult for those who engage in unethical ways to get traffic.
Keep it organic. Keep it genuine.
There is nothing to worry about the latest Google Hummingbird Update. It is simple and lays more emphasis on marketing than on keywords. Always remember to write great content and focus on long tail keywords.