A lot has been said about using social media such as Facebook and Twitter to your advantage. However, it is all about how to increase Likes and how to engage with the audience.

There are a few insider questions that boggle many leaders, which these superficial guides and how-to articles do not solve.

Here are answers to a few such questions:

Is Social Media Even Necessary?

Of course it is. Many businessmen say that they are already using AdWords. They say that AdWords are enough and they don’t need social media. That is wrong. AdWords is nothing more than renting. AdWords gives you paid traffic while Facebook and Twitter, and other social media sites give you organic traffic. Also, you have to keep paying to keep the traffic coming in the case of Google AdWords. Organic traffic comes for free.

Who Should Take Care of Social Media?

Many companies tend to think that PR or public relations should also take care of social media. Of course, PR can have a role but it would be ideal not to mix them together. You can’t control and command your employees over social media and they will anyway start bad mouthing you [regardless of how well you treat them]. This is the reason why it is advisable that you have an expert take care of social media. Also, look at it just like emails. You have a code of conduct that everyone should follow. Do the same with social media.

How Can We Use Social Media Better?

Well, the answer is simple. Building relationships is the key. Social media is all about being social and not about selling hard. In fact, the more you try to sell the fewer are the chances that you will do well. Engage with your audience. Talk to them, answer their queries, share interesting information, and so on.

How do I know what ‘Good’ Content Actually is?

You have clients asking you questions all the time, right? Use those questions and your answers to produce great content. Those questions are what many people want answers to. Produce a well-written article around those questions and you will have people interested and engaged.

It is all about being smart on social media.

Entrepreneurial Learning

Social media is a huge platform to establish yourself and to rope in clients. In order to be successful you have to be able to understand what type of content to write and how to manage the social media websites.

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