Every business is interested in Google AdWords. Paid search result has helped many small business gain important leads that have converted into sales.
However, some have complained about poor results and money waste through AdWords. The reason behind this is poor strategy. This may be using the wrong keyword(s) or penalization because of low rates. So what do the achievers do differently?
They follow the five strategies enumerated below:
They are Specific
Broad keywords will get you nowhere. You have to be pretty specific about the search. Of course, you can use long-tailed keywords because they don’t cost a lot but you should never keep it too broad.
Another advice here is to start using negative keywords. If you don’t use them you will waste a lot of money for no avail. Many businesses go wrong here. Make sure you don’t follow suit.
They are Active
With Google AdWords you have to be regular and active. You have to log on every now and then to check progress and to make the necessary changes. There are changes that you should make from time to time to keep things effective. The changes depend on your data. Therefore, it is recommended that you review everything at least once every week.
They are Creative
You can’t lead all the traffic only to the homepage. You have to start getting creative so that the traffic that comes from ads to your landing page is satisfied. Keep reviewing the traffic that comes and the number of conversions so that you make continuous changes to encourage more conversions.
They are Relevant
You have to focus on your Quality Score or QS while using this Google feature. Your QS will be high only when the keywords you use are relevant. Also, writing excellent ads will work in your favor. Your Quality Score will determine how well your PPC campaign works. Hence you should pay close attention to the keywords you use. If your QS is high you will actually save a lot of money.
They are Mobile-friendly
This is extremely important today because many people surf through their mobile phones. Your ads have to be mobile friendly for better click-rate. It is shocking that even after knowing the importance of mobiles very few businesses actually use mobile-friendly ads. If you do, too, it is time to make a change.
Many people say that AdWords are pretty expensive and not worth the hype. The truth is that they are actually quite effective. You just have to make sure you keep reviewing your account and that you use only relevant and specific keywords.