Your website is the representation of your company on the web. Do you want it to be slow and unresponsive? Surely, not.
One of the first things to do while launching a business is to have the website designed. This is because your website is how you establish your presence over the Internet. If the website is slow and take a lot of time to load you will lose a major percentage of your visitors. Nobody wants to wait for a long time for a website to upload especially if you are new in the business and are looking to build a client base. Whether you have technical experience and knowledge or not is secondary here. There are some things that you should know and ensure regardless.
Simplicity is the key
Complicated websites that have too much content are a waste because no one will bother looking through everything. Also, complicated appearance is unappealing as well. However, you shouldn’t just ask your designer to give you a simple appearance. You should specifically tell him that you want the design to be simple as well. This is something he will do from the back end so that the site loads faster.
Use Smaller Images
Larger images and other graphics will complicate things. To keep the site simple, upload smaller images. Don’t use plug-ins that resize images because even after the image is resized your server will save the larger image. There won’t be any point of resizing, thus. Find smaller images to begin with so that you eliminate unnecessary hindrances.
Display Only The Most Recent Posts
If your site has static pages only, you don’t need to worry about it. However, if you have a blog section or any page that you keep updating you need to ensure that your site displays not more than 3 posts in one go. If there are too many posts on display, the site will take longer to load.
Stay Up To Date
This one is obvious. It is up to you to update the software as and when an update is released to ensure top performance and also for added security. You shouldn’t ignore updates.
It is highly recommended that you choose only a thorough professional to design the website for you. An inexperienced individual may not do a good job and you won’t even realize it until it is too late. Communicate your needs with the designer, take his suggestions, and then have him design it for you.
Having a responsive, fast website is crucial for every business. Otherwise you will lose plenty of potential customers. Talk to the designer and express your needs so that he makes the site simple not just from the front end but also from the back end.