Everyday and every situation won’t work in your favor but that doesn’t mean you give up.

In business you will be turned on much more often than you’d like. You will hear the negative “no” vibrate numerous times. The difference between successful and unsuccessful entrepreneurs is not just how they handle that answer but also how they utilize it. Keep in mind that simple no does not end the discussion unless you give up. If you look at it optimistically you will see a number of opportunities to explore.

No May Just Be The ‘Go To’ Answer For Them

Not many people agree immediately. They will definitely say no to begin with but they will change their views if you persist at least slightly. Buying is generally not an intellectual decision. It strikes closer to home – it is emotional. That is the reason why customers will be reluctant. They do not want to make the wrong decision. Thus, their go to answer becomes no even if they are in two minds and slightly positive.

The Reason May Help You

People usually say no even though the product or service interests them because of one of the following three mistakes:

  • Wrong situation
  • Wrong timing
  • Wrong information

Wrong situation is when the person actually can’t control the decision. May be the decision is not in his hands. Wrong timing is when they don’t want to buy immediately but might want to do so in the near future. Hence, before asking again, you may have to wait. As the seller if you don’t explain yourself and give the right information, even the most interested buyer will not purchase from you.

Be Curious

There is a vast difference between persisting and being curious. If you keep persisting, the rejection will just become firmer. The other person may also get irritated. The right thing to do is to be curious and ask relevant question about the rejection. Then, perhaps you will be able to take the conversation forward and convince the other person because you will have understood why you were rejected in the first place.

These are the three main steps or ways for you to use when you are stuck with a no. Of course, there are many others as well but these are easy to remember and implement. Keep these in mind at all times so that you use them to your advantage when the need comes.

Entrepreneurial Learning

More often than not, no does not mean a firm no. There is mostly a wriggle room to change that and to make it positive. It is your job to be curious rather than persistent and to understand why you are being rejected before trying to convince the other person otherwise.

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