There is no need for you to worry too much about your logo but that doesn’t mean you neglect it and come up with a logo that makes you the laughing stock.

Designing a logo is something that every business thinks of in depth because it is a representation of their brands. Experts say that more than your logo your quality of work should do the talking, which means that you don’t need to stress too much on the logo design. A simple logo conveying your vision will do the trick for you. Having said that, you shouldn’t get completely careless and come up with logos that don’t make sense. Even a few top companies have fallen prey to bad logo designs and have lost their reputation. Today, you should not forget, news travels very quickly and laughable stuff is transferred at a very fast rate. Within seconds a disastrous will reach millions and that is the kind of publicity you definitely want to stay away from. Hence, it is advisable that you think properly about it, talk to the designers, and come up with a logo that speaks of your brand.

Here are three things to keep in mind about logos:

Great Logos Do Not Guarantee Cohesion

You may have the best logo in the world but cohesiveness comes from what you sell and how you do it. You can’t put together numerous different elements in just one design. If you try you will fail. Therefore, it is advisable that you focus more on the mission of the company while designing a logo rather than focusing on the number of products you are selling and trying to bring them together in one logo.

You Cannot Depend Completely On Your Logo

If you want your logo to do all the talking for you and to bring you traffic, you are expecting too much. Logo is simply your representation. To communicate your brand to your target audience you have to take aid of other media including social media and digital media. Only then will the word travel places and help you.

Take User Advice

Not testing your logo is probably the worst mistake you can make. Today you have easy access to all your customers and prospective customers. It is highly recommended that you take their opinion on this matter. Once you come up with a couple of prototypes, you should ask for their opinions so that you know what works better. Doing things your own way and not asking for opinions is a recipe for disaster.

Don’t dig too much and don’t depend too much on the logo. Keep is simple and let your work do the talking for you.

Entrepreneurial Learning

Visual branding is very important and you shouldn’t take it lightly. Pay attention to your logo so that it is not laughable. Many companies have made the mistake of coming up with bad logos, which cost them their reputation. Don’t make the same errors.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More