Right from the word go you have to work to expanding your network so that you grow and sustain your business without outside (friends and family) financial help. In order to do this, you have to start selling.
The rule for any business is the same: you have to sell! You have to know how to pitch and convince the customer that he/she needs your product/service. Of course, your offerings must be good enough to prove your point but initially the customer will be listening to you. Customer acquisition comes when you convince with ease. Impressing your customers with your products/services allows customer retention, which is the second step. If you think you cannot sell your business will not even start. People who think they cannot sell cannot be good businessmen. Thus, if you have sales blues, you have to start working on them even before you think about starting your business.
Preparation is actually the most important part of starting up. What you do before you ope for business will decide the course of your business and whether it will be profitable. It will also decide how quickly you will start registering profits. This means you should start selling your brand even before you launch so that on the day of the launch you have an influx of customers. You can use social media and other such online platforms to accomplish this but remember again that networking is the secret here.
When you think like a customer you will understand this better. Surely, you buy only from sellers you trust. That is the same feeling your potential customers have. They will come to you only if they are sure that they can trust you. This is what you should do first. Use social media to connect with various people and establish good relations with them. Let them know that you are trustworthy and reliable. Give them an insight about your business as well. There is always a fear of the unknown, which is why familiarizing them with your offerings will ease their discomfort considerably. Stay in touch, share knowledge, and grow your network before you start your business. Once you launch, this network will turn into your customer base without you having to shell out extra dollars on marketing schemes.
Thus, getting started before you actually start is the mantra to successful entrepreneurship.
Without sales your business won’t take even a step in the right direction. The key to effective business is selling even before you launch so that your sales skyrocket when you eventually startup. You can accomplish this only when you have a strong network.