Raising Money

Make Potential Clients and Investors Compete To Be Your First

Starting up is very exciting but also very tedious. In the first year especially, you will find yourself burning the midnight coil even on weekends. Moreover, you will struggle in the financial aspect unless you were able to get a great loan or unless someone readily invested in your company.

Financial constraints have weighed many startups down to the extent that their doors have shut. In order to avoid issues with your business, we advise you to think deeply about your finances and raise money for your startup tactically. One of the best ways to do so is to give people the impression that you are already huge and successful so that you instill the desire in them to be your customers!

You can easily achieve this by exaggerating. In fact, almost every entrepreneur tends to exaggerate right from day one. Right from exaggerating to the public to investors, you have an unbeatable skill that you should use to your advantage now. Through your prowess of exaggeration we recommend that you create a rush not just among potential clients but also among potential investors to be your first. What will happen when you do this is that they will want to be associated with you because they can almost see you become successful in the near future. When you create exclusiveness, there will be a certain surge in curiosity within your target audience. You can start doing this right from the time you start working on your startup, even before you launch your products.

A great way to do this is to use content marketing. Post on blogs that investors and clients are likely to read so that your product plans are already public. Make it attractive and exaggerate but do not make it seem unrealistic. Another way would be to allow beta testing of your product only through invitation once you figure out who your potential clients are. The need for an invitation will make the testing seem like a great opportunity for them.

In a nutshell, it is your job to invoke interest and set expectations for your products and services. Once you successfully do so, potential clients as well as investors will want to be your first. As a result you will raise money smoothly and your startup will be free of financial constraints that are usually painstaking and frustrating.

It is time to start thinking smart!

Entrepreneurial Learning

In this world of competition on all sides, in order to raise money for your startup, you have to think smart. Invoke curiosity among clients and investors so that they willingly come to you. This will happen when you use your power of exaggeration in a positive manner by creating a feeling of exclusiveness.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor

post-image

They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips

post-image

You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon

post-image

You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?

post-image

In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?

post-image

How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease

post-image

While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:

Research!

Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.

Walking…

Read More