Starting up is very exciting but also very tedious. In the first year especially, you will find yourself burning the midnight coil even on weekends. Moreover, you will struggle in the financial aspect unless you were able to get a great loan or unless someone readily invested in your company.
Financial constraints have weighed many startups down to the extent that their doors have shut. In order to avoid issues with your business, we advise you to think deeply about your finances and raise money for your startup tactically. One of the best ways to do so is to give people the impression that you are already huge and successful so that you instill the desire in them to be your customers!
You can easily achieve this by exaggerating. In fact, almost every entrepreneur tends to exaggerate right from day one. Right from exaggerating to the public to investors, you have an unbeatable skill that you should use to your advantage now. Through your prowess of exaggeration we recommend that you create a rush not just among potential clients but also among potential investors to be your first. What will happen when you do this is that they will want to be associated with you because they can almost see you become successful in the near future. When you create exclusiveness, there will be a certain surge in curiosity within your target audience. You can start doing this right from the time you start working on your startup, even before you launch your products.
A great way to do this is to use content marketing. Post on blogs that investors and clients are likely to read so that your product plans are already public. Make it attractive and exaggerate but do not make it seem unrealistic. Another way would be to allow beta testing of your product only through invitation once you figure out who your potential clients are. The need for an invitation will make the testing seem like a great opportunity for them.
In a nutshell, it is your job to invoke interest and set expectations for your products and services. Once you successfully do so, potential clients as well as investors will want to be your first. As a result you will raise money smoothly and your startup will be free of financial constraints that are usually painstaking and frustrating.
It is time to start thinking smart!
In this world of competition on all sides, in order to raise money for your startup, you have to think smart. Invoke curiosity among clients and investors so that they willingly come to you. This will happen when you use your power of exaggeration in a positive manner by creating a feeling of exclusiveness.