Running a Business

Shhh, Social Media! Come Up With A Flexible But Compelling Social Media Policy

Host of the young, enthusiastic employees today love using social media. They take to social media to talk about their work as well as their new employer. While this can work nicely in your favor if you are a good boss and a good company, things can go against you as well. Moreover, it has become imperative to use social media for business because it is an extremely helpful tool for business and being absent from social media can hurt you in many ways. Therefore, your only option is to formulate a social media policy for customers and employees so that you are on the safe side and social media usage is smooth.

Social Media Use – Be Clear

Explain extremely clearly, even if you think it is obvious, what you mean by social media use and what the policy entails. Be very clear about the social media sites included as well keeping in mind that even YouTube and other such portals come under this definition.

Differentiate

Guidelines are different from “policy.” You should be clear about this. Guidelines may or may not be followed but it is compulsory to follow the policy.

Include Your Goals

Your policy should clearly mention why you are using social media and why it is important. This means that your goals should be very clear. It would also be ideal to mention the strategies you wish to implement. Keep in mind that the utilities may vary as well. For example, you cannot have the same policy for Facebook and for YouTube. In such cases, differentiating will help. Create sections of each social media platform and explain the specific guidelines.

Include Disclosures

If your employees keep updating social media and their personal blogs on a regular basis, it is important to make it mandatory to include a disclosure such as: “All views and opinions expressed are solely mine and not of my employers, past or current.”

Categorize Everything that is Allowed and Not Allowed

Create different sections for each and show what is acceptable and what isn’t. Be explicit here because leaving out even a small detail could cause problems for you. Do not leave anything for chance.

Circulate

Once your policy is ready give it to your current employees, all your new hires, and the applicants who crack your first 2 rounds of interview. You may add the policy in the handbook as well. Do not forget to legalize the policy with the help of an attorney before you do so.

A clear and precise social media policy will save you of a lot of hassle in the future.

Entrepreneurial Learning

Social media is an excellent platform for business but it is easy to pick up problems on such public platforms. Safeguard your business by fashioning a good and compelling social media policy for your employees.

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