Running a Business

Did They Copy Your Content Online? Do Not Take It Lying Down!

You have to take necessary measures to ensure that people don’t violate copyright law. Over the Internet, copyright infringement has become very easy and is leading to significant losses. In order to curb this you have to follow certain rules and regulations.

The Basics
The first thing to do would be to understand the copyrights. When you go for federal registration you will be able to enjoy certain advantages in this regard. Registration is extremely important in order to earn copyrights. Once you have your company registered you may check the Internet for infringement. Monitoring social media portals and other platforms will keep everything under check. The type of infringement possible will depend on the type of business you own. In case you see infringement, you may first approach them to take the content down. This will be quicker and far less expensive. Ask them to take it down and only when they refuse to listen, go for a lawsuit.

If you see widespread infringement, the following is what we advise you to do:

  1. Check the damages and then go for an enforcement program. Quantifying the harm done and you will know whether choosing an enforcement program is advisable.
  2. Your program should have goals and the “win” should clearly be defined. In other words, you should first evaluate what you want at the end.
  3. You will have to incur expenses with the program and you will gain a few benefits. Determine both.
  4. Make sure all the content is yours and that your company owns it. Content management system is extremely important because the content is not your own, you will be in trouble. The website content or any content in question should be registered under your company.
  5. Evaluate the program and improve it with metrics.
  6. Technology is subject to change and that is why you should keep the new types of infringement of unique content in check so that your program covers it all.

Monitoring and keeping your enforcement program updated can seem like a lot of work but this is important for content management. Taking these steps will save a lot of money and time in the future.

Entrepreneurial Learning

Copyright infringement has become common and if you are not careful you will be a victim as well. Take basic measures to clear the case and if the infringement is serious, take additional measures so that you are on the safe side without too much loss.

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