Without creating online videos about your business you are losing out. While textual content is still very important there is no denying that videos can have a deeper impact on consumers. Also, most customers prefer watching a video to reading an entire article no matter how informational it may be. Vision and motion are powerful. Use them to your advantage.
However, just like with articles and blogs, people will not watch your video until it is compelling. In fact, you have about 5-8 seconds to prove that your video is worth watching. If you can’t win their hearts in the beginning itself, they will not sit through your video no matter how amazing it may be towards the end. Your aim would, thus, be to target making your videos go viral. Podcasts are very common today and around 65% SMEs generate videos. To stay in the race, not only should you come up with videos, you should actually come up with truly awesome ones to get people watching and coming back for more.
Keep It Short Unless It Is An Explainer Video
If you are doing promotional videos, they should be one minute long to the maximum. No one wants you to go on and on about who you are and what you do. Tie it up in a neat little bow and get rolling. If you are doing explainer videos or tutorials, on the other hand, 3- and 4-minute videos are also acceptable. As long as the video is highly informational, good quality, and interesting, people will sit through it.
Make It Professional
This might seem like a dent in the bank account because professional videos can be expensive. Having said that you should also keep in mind that professional videos have much higher chances of going viral. In fact, some video makers also help you with the initial views so that word spreads.The returns you will get will be outstanding.
Market Them Well
Creating an awesome video is just the first step. Telling people that you created an awesome video is the next and the most crucial step. Use various channels besides YouTube for this such as Facebook. Also, tag your video properly and give the appropriate title so that it is easy to search.
Keep A Track
Once you start rolling out videos you will have to keep a track of the traffic and other related details such as how many people are actually watching the entire video, how many people don’t watch the video at all, and how many people exit mid-way. Such details will let you tweak your videos to ultimately help you produce the best videos. Remember: There is always room for improvement.
In a nutshell, it is all about creating informational and interesting videos, and then marketing them to your target audience! Simple and very helpful.
Videos are the need of the hour since they are more appealing to customers and users. Hire a professional to create these videos for you and market them properly so that you get the expect returns without having to worry too much.