Communication is more than just talking, much more.
Verbal information is, of course, very important, especially when you are giving presentations or engaging in meetings with the board members. However, there is so much more to the art of communication than speaking in a language that everyone understands. At this point, let us share a small fact with you: more than 80% of communication is non-verbal. This means that actions indeed speak louder than words and the way you talk, the way you behave while talking, and the way you present yourself will decide whether the person actually listens to what you are saying.
You may figure this out yourself with a simple experiment. You can attend a few presentations and take notes about the presenters. You will see a few severe demarcations between the good ones and the bad ones.
We have a few listed for you:
A good presenter will make eye contact with his audience. He will try catching every listener’s eye at least once as he presents. A bad presenter, on the other hand, will focus more on his presentation and/or the white board. He will barely even look at the listeners.
A good presenter is confident enough to walk around the room or at least on the stage as he speaks. Bad presenters lack this skill. They are usually fixed in one spot and in one position, and barely move from that spot.
A good presenter will use his hands as props to make his point while a bad one will have his hands glued to the podium or to his thighs. When a presenter gestures, all eyes are on him but when he stands there like a prop, it is easier to get distracted.
We mentioned above that the way you talk is also important. When you attend a presentation being given by a good presenter you will see that his voice changes tone and pattern through the presentation. On the flipside, when you see a bad presenter do the same, his voice is mostly monotonous with basically no animation.
Lastly, the face does some talking too. Good presenters’ faces reflect emotions such as surprise, awe, appall, and happiness. Bad presenters will go through the entire presentation without one change in expression.
When we conducted this experiment we found that the audience of the good presenter was almost 50% more attentive than the audience of the bad presenter. This conclusion itself show just how important it is to let your body language do the talking while your lips roll out information.
It is very important to understand that communication is not limited to words. Communication includes facial expressions, hand gestures, movement, eye contact, and voice patterns as well. When you are able to incorporate these in your presentations, your audience will definitely be more attentive.