Leveraging Technology

Stop Your Website Host From Ruining Your Business

In order to connect your business to the Internet you need a website host. Let me make my point very clear: your presence and reputation on the Internet depend on your website host.

If you choose a host that is slow, loaded with errors, and basically frustrating, even your most loyal customers will stop using your services. This is because no one really has the time to wait for more than a couple of seconds for a website to open. No one is patient enough to keep waiting for a long time for every page to open. If you have an e-commerce portal, a bad website host will literally ruin your business. Customers want everything to be smooth and if that lacks, your business will suffer. To make matters even more stringent, Google will not spare you either. Google and other search engines take website speed and other such factors into consideration while ranking websites. This means that if your host ends up slowing your website or showing too many errors on pages, your ranking will suffer.

This is the reason why experts emphasize on the importance of choosing the best website host according to your needs. Keep in mind that there is no “universally best” website host that everyone can just opt. The best host for you will depend on what type of business you own, at what scale it runs, and how the website will run. It is also important that you not get carried away by popularity online. There are some servers who have a great name online but may not help you because they don’t really serve your purpose. Conduct thorough research, ask current and past users, compare options, and then make a choice.

Types of Servers to Choose From

You may choose from individual servers, dedicated servers, and reseller accounts. Individual servers are cheaper, which is why they are very popular. They, however, can support only a single domain and have a few feature restrictions. Thus, if you have just started off and the traffic is very slow, this type of server will work for you. Dedicated server hosts cost more but they have more features. Choose a provider that allows transition from individual to dedicated so that you don’t have to look for a different host all over again. If you plan on using several smaller websites and would like a single host, reseller accounts are the best for you. However, these tend to be very expensive.

Choosing the right Host
  • Cost: Cost is an important factor but don’t go cheap because cheap servers are usually not reliable. Compare rates of several different hosting services after your research and then make a choice.
  • Storage and bandwidth: Many services today are offering unlimited space and bandwidth but you shouldn’t take this for granted. Check before you make your purchase to be on the safe side.
  • Script: Some have limited MySQL databases, which can affect your updates on the sites. Be careful with the scripts allowed, thus.

A little attention while choosing a website host will save your business from going down.

Entrepreneurial Learning

You may not realize it but choosing the right website host is very important to ensure that your business runs smoothly. Choose a host based on your needs and do not get influenced by reputation. Check customer reviews to make an informed decision.

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