Leveraging Technology

Stuck At Google Analytics? Take Measures Beyond It To Track Customers

Google Analytics is an excellent tool to understand where your website stands and what steps you need to take in order to make it better. You can track our audience and know from where the traffic is coming. However, there is one shortcoming in Google Analytics, which seems to bother a number of entrepreneurs. This tool from Google does not give you information about individual visitors. This information is critical and can be the reason behind the success of your company as well. That is why experts say that you should look beyond Google Analytics for a comprehensive understanding of your visitors.

James Gill came up with a solution for this in the form of a new analytics tool known as GoSquared. This tool solves the glaring problem that you see in Google Analytics. With GoSquared you can find out how your visitors check your site and where the lead has come from. This means you will have all the information about every visitor reaching your website. After a few tries and tweaks, the tool was ready. You can now try the free version and then purchase the full version based on your needs. How much you pay for it will depend on how many visitors you have on your page (on an average). The best part about GoSquared is that you can keep track of everything on your website and know what’s going on at a certain point of time.

There are other tools that have emerged to be great alternatives to Google Analytics. You can check these out as well. However, before doing so, you should be clear about why you want an alternative in the first place. Google Analytics is highly reliable and unless you are focused on one particular thing that Google Analytics does not offer properly or at all, you don’t need to go another way. Take KISSmetrics, for example. This one focuses mainly on customer analytics. You will have in-depth information about your customers but this tool is paid as well. Yahoo! also offers an analytics tool that you can opt for in case you prefer Yahoo! to Google as your search engine. Adobe Site Catalyst and Chartbeat are also reliable tools, according to users. It is our advice that you check them out according to your needs and only make your purchase if you are satisfied that the tool will help you more than Google Analytics.

Entrepreneurial Learning

Google Analytics is a universal tool to keep track of traffic but it lacks in a couple of aspects. If you think it is not able to deliver where you want it, you can try other tools. However, make sure you understand what these alternative tools deliver before you make your purchase.

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