Leveraging Technology

Stuck At Google Analytics? Take Measures Beyond It To Track Customers

Google Analytics is an excellent tool to understand where your website stands and what steps you need to take in order to make it better. You can track our audience and know from where the traffic is coming. However, there is one shortcoming in Google Analytics, which seems to bother a number of entrepreneurs. This tool from Google does not give you information about individual visitors. This information is critical and can be the reason behind the success of your company as well. That is why experts say that you should look beyond Google Analytics for a comprehensive understanding of your visitors.

James Gill came up with a solution for this in the form of a new analytics tool known as GoSquared. This tool solves the glaring problem that you see in Google Analytics. With GoSquared you can find out how your visitors check your site and where the lead has come from. This means you will have all the information about every visitor reaching your website. After a few tries and tweaks, the tool was ready. You can now try the free version and then purchase the full version based on your needs. How much you pay for it will depend on how many visitors you have on your page (on an average). The best part about GoSquared is that you can keep track of everything on your website and know what’s going on at a certain point of time.

There are other tools that have emerged to be great alternatives to Google Analytics. You can check these out as well. However, before doing so, you should be clear about why you want an alternative in the first place. Google Analytics is highly reliable and unless you are focused on one particular thing that Google Analytics does not offer properly or at all, you don’t need to go another way. Take KISSmetrics, for example. This one focuses mainly on customer analytics. You will have in-depth information about your customers but this tool is paid as well. Yahoo! also offers an analytics tool that you can opt for in case you prefer Yahoo! to Google as your search engine. Adobe Site Catalyst and Chartbeat are also reliable tools, according to users. It is our advice that you check them out according to your needs and only make your purchase if you are satisfied that the tool will help you more than Google Analytics.

Entrepreneurial Learning

Google Analytics is a universal tool to keep track of traffic but it lacks in a couple of aspects. If you think it is not able to deliver where you want it, you can try other tools. However, make sure you understand what these alternative tools deliver before you make your purchase.

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More