Google is the ruler of the Internet today without a doubt. It has information about anything and everything in the world. From small business ideas in Kenya to business strategy to market expansion strategies you will find details about everything over the Internet through Google. However, you must note that many businesses have established themselves online and there is a little too much information today. If you don’t search properly, you will spend a lot more time than required to find exactly what you are looking for.
We have all heard about keywords and how important they are. We have also used them on our websites to optimization so that our websites show up on Google. However, do we use keywords properly when we search? Not really. Lets take the keyword small business ideas in Kenyafor example. In order to get specific results, we advise that you put this phrase in quotations. Quotations will tell Google that you want results only for small business ideas in Kenya and nothing else. The same goes with strategies, advice, and tips. If you just type in strategies or business strategies, you will get a truckload of results that you may not want. Instead, if you specifically mention business growth strategies or market expansion strategies, you will get better results. Putting them in quotations, of course, will narrow down the search even further for you.
Now, even after taking the aforementioned steps, if you get irrelevant results, let Google know you don’t want a keyword to appear by adding a minus sign (-) before it. For example:small business ideas in Kenya –investment. That will remove any search results showing the keyword investment. Some of us may want to search only for documents. What do we do then? We type the extension such as .doc or PDF after typing filetype. For example: small business ideas in Kenya filetype: PDF. That will give you exactly what you want.
To say it in simple words, the key to accurate search results on Google is precision. If you are precise, you will get exactly what you are looking for.