Leveraging Technology

What You Should Not Do When implementing Digital Marketing Strategies

The digital age has created new and unlimited opportunities for businesses to operate on a different level altogether and market their products to customers. But the wide and expansive choice can overwhelm many people and they do not know where to start, so they don’t take a step at all. No doubt implementing digital marketing strategies may prove challenging and that first step towards a workable strategy may be important. So here are a few tips to avoid mistakes that will save you time and resources.

Don’t think Every social media platform is right for you

With so many social networks to choose from, you cannot be blamed for thinking that if you have to optimize your campaigns, you need to publish in all of them. Initially it may be a good idea, but later make it more customer targeted. Find out on which social media marketing channels most of your target customers are and use only those platforms which are most relevant to you. Choose 2, post good campaigns and do well on them.

Not having Priorities or setting Deadlines

If you don’t set deadlines for your deliverables and keep putting them off, that is a sure path to failure. Any digital marketing strategy that you take up, online, needs to be followed up as a priority. You are not facing one or two but hundreds of prospective customers. You need to have time-lines in place and ready to act as soon as you get contacts.

Copying other people’s Strategies

Never try to mimic other people’s strategies. It will make you a ‘me too’ player and you will not be offering anything unique. The digital marketing strategies which others adopt are suitable to their specific need and if you adopt them as it is, you may find that they are not a proper fit for you. You may be floundering in unfamiliar territory. They will not seem authentic either. So create your own digital strategy. Let it focus on your goals, target and your market.

Not balancing between digital and traditional marketing

Digital marketing may be the best thing that happened, for buyers and sellers, but many of your prospects may still be using the traditional marketing channels. By not leveraging across digital and traditional you may not be getting the best return. Think cross channel and work on strategies across both for best results.

Not having a workable plan of action

Creating a strategy without a plan of action is a waste of time and good resources. In the digital scenario, a strategy is the road map that gives you the direction where to go. It is the plan that will help you make the right decisions and create the right messages at the right time and show you when and how to do it. Action, on any front, is Key. The lesson here is that if you do not know where you are headed, no route is your route.

Entrepreneurial Learning

Understanding the basics is essential to know what action needs to be taken to move forward. Mistakes can be expensive and a big loss, and may result in missed opportunities so if you are unsure, take the help of an expert and get advice. The very nature of digital means you can start small, tweak and measure very effectively. What are you waiting for?

Leave a Comment

Your email address will not be published.

You may also like

Growing a Business

Want Great Guidance ? Find yourself a Super Mentor


They are the gods of small businesses, those inspired individuals who have achieved the highest levels of success. They can be the shining beacons who light up the path of running your business with their vision, wisdom and wealth of resources and contacts. They are The Mentors.

If you are fired with the passion to take your business to great heights, the best thing to do is find yourself a super mentor. Here are some tips to help in your quest

Pinpoint your Need

Sit down and focus your thoughts on your business growth strategy. Which area of the business needs a lift. Is is staffing, is it the finances, is it the production, is it the your lack of customers or is it the business as a whole that needs a makeover. Once you’ve zoomed in on the sore spot, this is where you need…

Read More
Growing a Business

Dreaming Big? You can Move Mountains with these Business Productivty Tips


You may be full of admiration for some people who seem to manage themselves and their work so usefully and efficiently. They seem to fit in so much productive work into the same number of hours which everyone has.. Let’s look what makes them tick and take a few tips.

Learn to identify your most productive hours

Its true, most productive people know which time of the day they can be most creative and efficient. They identify and allot these hours for the best part of their work. This way they are able to give their 100% awareness to the job and business productivity.

Early to rise- A winning habit

Waking up early is a personal habit that has all the plusses on its side. You need not necessarily go to work that early. It’s a habit that gives you more time for personal care, like mediation, exercise, walking,…

Read More
Growing a Business

Leadership Qualities that can make you an Icon


You may have reached the leadership position through sheer dedication to performance and a do or die attitude . Now that you are at the top, your viewpoint needs to change. You have to now be a role model, one whom others will look up to and follow. Here are some tips that can shape your leadership and management skills

Be Competent: Employees will look up to a leader who has good industry knowledge and management skills. If you do not possess these skills you should surround yourself with knowledgeable people who can offer good counsel. Competence is a trait all employees will admire.

Be Trustworthy: No one will look up to a person they cannot trust. Your employees will want to rely on you and count on you. In difficult situations, leaders are expected to apprise their employees of the situations and find solutions on how to address…

Read More
Raising Money

Are You offering Your Services Using the Right Pricing Strategies?


In these times of fierce competition, business people , mostly those that offer services and belong to the service based industry, are finding it a challenge to implement the right pricing strategies. It is virtually a struggle to set the right business price that will retain and attract the customers, and not drive them away. Follow these tips, the crucial dos and don’t s and you may be in a much better position to offer your services at the best price.

Maintain your Business identity and Dignity

If you are offering a unique or special product or service, don’t underrate it just because you want to build a better relationship with the customer. This will just cheapen your offering as another run of the mill. If its something special you are offering the customer, then communicate this fact to the client and get the equation right with the most…

Read More
Raising Money

What is a Fair Wage? How Do you Assess Fair Wage?


How do you figure out a fair wage?

This is a very common question for startups and small businesses. They can’t seem to decide or understand how to set wages and manage reputations at a time. They are determined to pay well but they also have to think about encouraging their employees to stay with them for a long time. This is why there is a need to think strategically.

Listed below are a few expert tips to help you decide:

Don’t Focus Only on Money

Money should never be the main focus for you or for your employees. You should decide on the wages in such a way that your employees are tied to your business. When your business does well they should be able to taste that success and vice versa.

Also, think about additional perks such as exclusive benefits and time off. Many employees value this more than the overall…

Read More
Raising Money

Tips to Winning Hard Negotiations With Ease


While some negotiations are easy, others are quite hard to win. If you stumble you will lose.

Whether it is a potential client or an investor, negotiations can be very tough and frustrating. The problem is that the moment you let your frustration overwhelm you, you will lose the deal and you will give in to whatever is being offered to you. In order to avoid that, here are tips to overcome tough times and to win even the hard negotiations:


Know your opponent as well as possible. This is the rule no matter what you do. You should understand your opponent to the T. Who the person is, what his culture is, what he thinks, what he stands for, how is his network, etc. are the questions you should ask yourself and answer through research before meeting up for the negotiation. Understanding the opponent will give you a great advantage.


Read More