The digital age has created new and unlimited opportunities for businesses to operate on a different level altogether and market their products to customers. But the wide and expansive choice can overwhelm many people and they do not know where to start, so they don’t take a step at all. No doubt implementing digital marketing strategies may prove challenging and that first step towards a workable strategy may be important. So here are a few tips to avoid mistakes that will save you time and resources.
Don’t think Every social media platform is right for you
With so many social networks to choose from, you cannot be blamed for thinking that if you have to optimize your campaigns, you need to publish in all of them. Initially it may be a good idea, but later make it more customer targeted. Find out on which social media marketing channels most of your target customers are and use only those platforms which are most relevant to you. Choose 2, post good campaigns and do well on them.
Not having Priorities or setting Deadlines
If you don’t set deadlines for your deliverables and keep putting them off, that is a sure path to failure. Any digital marketing strategy that you take up, online, needs to be followed up as a priority. You are not facing one or two but hundreds of prospective customers. You need to have time-lines in place and ready to act as soon as you get contacts.
Copying other people’s Strategies
Never try to mimic other people’s strategies. It will make you a ‘me too’ player and you will not be offering anything unique. The digital marketing strategies which others adopt are suitable to their specific need and if you adopt them as it is, you may find that they are not a proper fit for you. You may be floundering in unfamiliar territory. They will not seem authentic either. So create your own digital strategy. Let it focus on your goals, target and your market.
Not balancing between digital and traditional marketing
Digital marketing may be the best thing that happened, for buyers and sellers, but many of your prospects may still be using the traditional marketing channels. By not leveraging across digital and traditional you may not be getting the best return. Think cross channel and work on strategies across both for best results.
Not having a workable plan of action
Creating a strategy without a plan of action is a waste of time and good resources. In the digital scenario, a strategy is the road map that gives you the direction where to go. It is the plan that will help you make the right decisions and create the right messages at the right time and show you when and how to do it. Action, on any front, is Key. The lesson here is that if you do not know where you are headed, no route is your route.
Understanding the basics is essential to know what action needs to be taken to move forward. Mistakes can be expensive and a big loss, and may result in missed opportunities so if you are unsure, take the help of an expert and get advice. The very nature of digital means you can start small, tweak and measure very effectively. What are you waiting for?